Clear as Mud

Making sense of the data

Clear as Mud is a blog from RotoruaNZ Insights Team, led by Justin Kimberley. 


There is a lot of data and information out there and it can be intimidating to try and understand it all. This blog will aim to present relevant information in an easy-to-understand format for Rotorua businesses and potential investors to help inform decision-making and encourage evidence-based inquiries. 


If you have any feedback or suggested topic areas, please email insights@rotoruanz.com

Post 1: Visitor perceptions research from Australia and New Zealand

March 11, 2022

Post 2: An in-depth look into commercial accommodation in Rotorua

April 29, 2022

Post 3: The evolution of the insights dashboard

May 20, 2022

Post 4: Rotorua Visitor Economy Infographics

July 21, 2022

Post 5: Internationals are back in the mix

August 12, 2022

Post 6: Taking a deeper look into arrivals data and airline capacity

August 22, 2022

Post 7: A snapshot of the latest arrival stats

October 14, 2022

Quick Facts

Did you know...

There are 18 lakes in the Rotorua region. Lake Rotorua is the largest at 79.8 km².