Tourism Sector: Data and Research

 Share

Tourism Sector: Data and Research


On this page you will find data and research about the Rotorua tourism industry. We will be adding to this over time so watch this space.

This section contains a combination of links to external sources relating to the Rotorua tourism sector and work conducted in-house by RotoruaNZ.

For broader Rotorua economy data, check out our Rotorua economy data and research page.

If you have any questions or suggestions about other information to include here, reach out to our Insights Team.
Insights & Intelligence

Rotorua Visitor Dashboards

Rotorua Future Demand Dashboard

Contains forward-looking information related to accommodation bookings and upcoming events to help businesses match resourcing to future demand.

Rotorua Accommodation Dashboard

Key information about the accommodation sector in Rotorua including the number of providers, rooms, the status of accommodation facilities and a whole lot more.

Rotorua Tourism COVID Recovery Dashboard

See how Rotorua’s tourism sector is tracking across visitor volume, visitor spend, guest nights, accommodation capacity, tourism employment and i-SITE visitation.

Rotorua Visitor Spend Dashboards

Various analyses of visitors' electronic card spending at Rotorua merchant Point of Sale terminals segmented by visitor origin, product category and time period.

Rotorua Visitor Days Dashboard

An overview of visitor days spent in Rotorua segmented by visitor origin (domestic and international) and time period (day, month and year).

Rotorua Market Share Calculators

Simple tools to enable Rotorua tourism and hospitality businesses to calculate their market share of visitors to Rotorua and the spend of visitors at Rotorua merchants.

Rotorua Visitor Research

Rotorua Visitor Insights Programme

The VIP provides consumer awareness of Rotorua communications, perceptions of the region, Rotorua appeal, propensity to visit Rotorua and more.

Economic Impact of Mountain Biking in Rotorua

Written by economist Benje Patterson, the report highlights mountain biking contributes $139.8 million annually to Rotorua's economy and supports up to 1153 jobs.

Rotorua Visitor Snapshots

Rotorua Visitor Industry Key Metrics Snapshot

Rotorua Tourism Infographic

This single page snapshot provides an infographical illustration of visitor activity occurring in the Rotorua region. Various metrics include visitation, spend, accommodation, perception and more.

Rotorua Tourism Factsheet

This single page factsheet provides an infographical illustration and bullet points for Rotorua tourism data.

NZ Visitor Data & Research

NZ Hotel Market Snapshot

Compiled by Colliers the snapshot reports hotel performance for various key metrics (eg. occupancy, ADR, RevPAR etc) for five NZ cities, including Rotorua.

NZ Accommodation Data Programme

The ADP quantifies the visitor demand and capacity of commercial accommodation in each of the NZ regions, including Rotorua.

NZ Business Events Data Programme

The BEDP quantifies business events activity occurring in each of the participating regions, including Rotorua.

NZ Domestic Growth in Tourism

DGiT is an online tool to help tourism organisations maximise the value they get out of domestic tourism by matching potential demand with regions, including Rotorua.

NZ International Visitor Arrivals

The IVA quantifies the international visitor arrivals to each New Zealand airport, including Rotorua for the period when direct flights operated between Sydney and Rotorua.

MBIE - Tourism Evidence and Insights

New Zealand and regional tourism research and statistics.

Tourism New Zealand - Insights & Research

International visitor profiles and insights.

Quick Facts

Did you know...

The name Rotorua is a Māori word that means second (rua) lake (roto).