Business & Insights

Rotorua is a great place to do business


Rotorua's location in the central North Island provides a strategic advantage as population growth and economic development continue in and around our region.


The Rotorua Vision 2030 harnesses the strengths of our people and our place, being innovative and collaborative, creating diverse opportunities, and supporting a legacy of sustainability for our environment.


Our city has a lot to offer and a big part of our focus at RotoruaNZ is to identify more opportunities to bring people, resources, infrastructure and ideas together to create more diverse investments and development opportunities for our district.


If you'd like to know more about the work we do and how we support Rotorua's economic development, business investment and growth, please subscribe to our one or more of our newsletters. We're particularly keen to hear from GMs, CEOs and business owners via our biannual Business Pulse Surveys.  

Destination Management Plan


The Rotorua Destination Management Plan was developed during 2021 in partnership with Te Arawa, Central Government, Rotorua Lakes Council, and members of our local tourism, hospitality and accommodation sectors. It sets out a strategic pathway for sustainable tourism development to ensure Rotorua is a thriving visitor destination for the benefit of the local community.

Destination Management Plan

This document provides a summary of The Plan. Please contact 

RotoruaNZ for more information.  

Download Destination Management Plan

Our stories

Let us introduce you to our Rotorua business people!