Enabling businesses to calculate market share
For all businesses, calculating market share is an essential business metric. For tourism and hospitality businesses, this is no different. Given the profile of the tourism industry with a large proportion of small operators, it can challenging to calculate.
To help with this, we have created two simple tools to enable Rotorua businesses to calculate market share based on visitor days and visitor spend.
If you have any questions or feedback, please reach out to us at insights@rotoruanz.com
Visitation Market Share Calculator
Data source: DataVentures, Tourism NZ Visitor and Local Population Estimates (VLPE)
Effective 1st January 2024 DataVentures discontinued this data series; 17th December 2023 is the most recently available data.
- This calculator is based on mobile phone data which calculates the number of domestic and international visitors at midday in the Rotorua district.
- Select a time period from the daily, monthly or yearly calculator and then enter your visitors into the input boxes.
- Note that locals are not included in the Rotorua visitor data and therefore ideally you also will exclude locals from the domestic value you input.
Spend Market Share Calculator
Data source: Marketview, Tourism Tool
- This calculator is based on electronic card transaction data which calculates the domestic and international visitor spend at Rotorua merchant point of sale terminals.
- Select an 'Experience' type that best matches your business sector.
- Select a time period from the daily, monthly or yearly calculator and then enter your visitor spend into the input boxes.
- Note that locals are not included in the data and therefore ideally you will exclude local spend from the domestic value you input.