Lifestyle
We measure success here by the quality of our lifestyle, the diverse opportunities available to us, and the value of our connections to nature, to each other, and to the rest of New Zealand.
Live, work and invest in Rotorua
Life in Rotorua
Rotorua offers an exceptional lifestyle with abundant outdoor recreation, rich Māori culture, a diverse economy, strong community values, and excellent connectivity. Residents enjoy lakes, forests, geothermal attractions, and year-round adventure, alongside career opportunities across tourism, forestry, technology, health, and education. Affordable living, a central North Island location, and ongoing investment in infrastructure make Rotorua an attractive place to live, work, and grow.
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Work
Discover Rotorua career opportunities across trades, frontline roles, engineering, science, technology, and professional services.
Invest & Do Business
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Access Rotorua’s latest tourism and economic data, research, and insights to identify trends, explore opportunities, and make informed business decisions with confidence.
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This section contains a combination of links to external sources relating to the Rotorua economy and work conducted in-house by RotoruaNZ.
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Rotorua’s central North Island location drives growth, connecting resources, ideas and investment opportunities to support sustainable economic development and a thriving district.
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Tourism is a key economic driver, attracting domestic and international visitors, supporting local businesses, creating jobs, and stimulating investment, innovation and sustainable growth.
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Rotorua Business Pulse tracks local business confidence, growth and economic trends through twice-yearly surveys, providing data-driven insights into Rotorua’s business outlook and opportunities.
Our purpose
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RotoruaNZ drives economic growth by attracting investment, creating jobs, and promoting Rotorua as a destination to live, work, study, visit, and invest.
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Meet the RotoruaNZ team driving regional growth, tourism, investment and destination development. Connect with our experts supporting business success, economic development and visitor experiences.
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Rotorua’s Destination Management Plan guides sustainable tourism growth through partnership, ensuring a thriving visitor destination that benefits the local community.
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The Tiaki Promise is a commitment to act as a guardian of Aotearoa (New Zealand), caring for its land, sea, nature, and people for future generations.
Experience Rotorua
Keep exploring. These hand-picked Rotorua stories and guides will help you plan, play, and make the most of your time here.
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A foodie’s guide to Rotorua’s must-visit eateries
Discover Rotorua’s best cafés, bakeries, and restaurants, from wood-fired brunches to fine dining and sweet treats. Perfect for dates and food lovers.
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Go on a Robe Trip to Rotorua
Slip into relaxation and follow the steam to Rotorua’s geothermal wellness experiences, where slowing down comes naturally.
