Rotorua Visitor Population Dashboard
Enabling better understanding of the visitor population
Knowing the seasonal variations of visitor population peaks and troughs throughout the year is important to businesses targeting their product offering and managing their staff scheduling.
The visitor population dashboard below uses the Tourism Volumes & Flows (TV&F) data, which provides monthly visitor days segmented by region visited and visitor origin. The TV&Fs are based on data sourced from anonymised human mobility data and national population and travel statistics.
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Visitor Population Dashboard
Data source: Ministry of Business, Innovation and Employment - Tourism Volumes & Flows (TV&F)
- This dashboard segments data based on Regional Tourism Organisation (RTO) visited, market type (Domestic, International or Total) and visitor place of residence.
- Click on the page tabs below to move between dashboard pages and then click the drop-down arrows in blue boxes to make user selections.