Data & Insights

Data-led decision making

We understand the importance of data, research and insights in helping Rotorua businesses make better, more informed decisions. We have a wide range of data and research available for all to use. This includes data and research relating to the tourism sector (link to Tourism Sector: Data & Research) and also the broader Rotorua economy (link to Rotorua Economy: Data & Research).

Our Business Pulse Survey is held every six months and is completed by Rotorua business leaders. This provides a great overview of the sentiment of Rotorua businesses and where the opportunities and challenges in the city are. 

Clear as Mud

Clear as Mud is a predominantly tourism-focused blog which aims to simply explain some of the data and trends in the sector. It's easy to read and updated every few weeks. 

To get in touch with our Insights team, send us an email at