Why is Rotorua the perfect location?
Ideally located in the heart of New Zealand, Rotorua sits in a strategic central location in the region of the Bay of Plenty, just outside of the golden triangle of Auckland, Hamilton and Tauranga. Excellent infrastructure facilitates the transfer of goods, energy and information making Rotorua a connected and competitive place to live, work, study and invest.
What is the population of Rotorua?
Home to more than 70,000 people, Rotorua combines a skilled workforce, a supportive business environment and a high quality of life. Its unique blend of economic opportunity, cultural richness and natural beauty makes it an attractive destination for businesses, investors and families looking to grow, thrive and belong.
What key industries drive Rotorua’s economy?
Rotorua's economy is powered by a diverse range of thriving industries, creating opportunities for business growth, investment and employment. The district has long-standing strengths in tourism, forestry and wood processing, supported by its central location and natural resources. Rotorua is also an emerging leader in advanced manufacturing, clean energy and the circular bioeconomy, sectors that will contribute significantly to the local economy and help shape the city's unique identity.
How is Rotorua growing and investing in its economy?
Rotorua is attracting investment and development that is strengthening its reputation as a destination for wellbeing, tourism, business and innovation.
Landmark projects such as the $60 million Wai Ariki Hot Springs & Spa and the $40 million redevelopment of the Rotorua lakefront are enhancing Rotorua's world-class wellness offering, while celebrating the cultural heritage and healing traditions of Ngāti Whakaue.
Significant investment is transforming Whakarewarewa Forest, improving access and amenities while strengthening Rotorua’s reputation as a world-class mountain biking destination and supporting major events and economic growth.
The restoration and reopening of Rotorua Museum Te Whare Taonga o Te Arawa will safeguard an important cultural landmark for future generations, while the development of the 140-hectare Peka Industrial Park is creating space for industrial expansion, investment and business growth in a strategically connected location.
In 2025, the New Zealand government announced a $50m funding boost to help drive geothermal expansion. For a region grounded in the Taupō Volcanic Zone, Rotorua has an opportunity to covert natural advantage into long-term economic growth.
Together, these projects reflect Rotorua's commitment to sustainable growth, creating opportunities that support community wellbeing, strengthen the local economy and position the district for long-term success.
Why is Rotorua unique as a place to live and work?
Surrounded by pristine lakes for water sports and fishing, world-class trails for mountain biking, trail running and hiking, and geothermal hot springs for a restorative soak in nature, the district provides unrivalled, everyday access to outdoor experiences that support physical and mental wellbeing. Rotorua makes it easy to stay active year-round while enjoying a meaningful career.
The enduring legacy of Te Arawa is woven throughout Rotorua, influencing everything from business and leadership to hospitality, community wellbeing and environmental stewardship. The principle of manaakitanga (care, hospitality and respect for others) is evident across the district, helping to create a welcoming, connected and inclusive community.
For people choosing to live, work, study, do business or invest here, this cultural richness creates a unique sense of place that cannot be replicated anywhere else.
Why Live, Work and Invest in Rotorua?
For businesses and investors, Rotorua’s natural advantages and significant and growing Māori economy help attract and retain talented people seeking a balanced lifestyle.
For residents, they create opportunities to live closer to nature, spend more time outdoors and enjoy a healthier way of life. Combined with Rotorua's unique geothermal environment and strong sense of community, the region offers a lifestyle that is both energising and deeply connected to place, making it an attractive destination to live, work, study and invest.
