Key Industries

Several major industries thrive in Rotorua, making our city a smart choice to do business.

While Rotorua is well-known for agriculture, forestry and wood processing, geothermal, Māori culture, and tourism, additional industries such as fishing, tertiary education, health, manufacturing and social services also significantly contribute to our economy and employment opportunities.

Many of these sectors are also involved in government and industry-supported research and development.
The diversity of our industries not only contributes to the economic stability of Rotorua’s businesses and residents, but also regularly attracts new business ventures, higher skilled residents, and international students to live, work, study and play in our city.