Rotorua Sustainable Charter

Dedicated to promoting sustainable practices within the Rotorua district.

The Rotorua Sustainable Charter Inc. is a member organisation dedicated to promoting sustainable practices within the Rotorua District. 

The Charter was established in 1998 by a group committed to making Rotorua the most sustainable destination in the Southern Hemisphere. Member businesses are committed to continually improving all business dimensions, including their social, cultural and environmental performances. 

Rotorua was the first region in New Zealand to establish such a group and members of the Charter include most of the larger tourism businesses and many small and medium-sized businesses.

While initially made up of tourism businesses, in 2011 the Charter was expanded to introduce those sustainable practices to the wider Rotorua business community.

Rotorua residents and those visiting the district have a role to play in making Rotorua a more sustainable destination. By choosing to support businesses that have committed to sustainable practices, residents and visitors are encouraging other businesses to adopt the same sustainability ethic.

Now in 2021, the Charter has a sustainability advisor who, with the support of a small team, will ensure that these sustainability practices are encouraged, monitored and improved. The goal is to support our members through their sustainability journey and to identify key opportunities for short-, medium- and long-term improvements. Members pay an annual fee to support the Charter and access the sustainability advisor services.

Peer learning opportunities are created for member businesses to share their successes and challenges. Members have also come together in the past to work on ecological restoration projects such as the Kuaka Stream by the Waipa mountain bike carpark.

APR Consultants

APR Consultants Ltd was involved in the inception of the Charter in Rotorua and have worked as a major sponsor ever since.  For more than 20 years APR has managed the Charter through the role of the sustainability advisor. In the past 10 years, APR has also taken over the role of Charter administration.


Aura Accommodation Rotorua

Buried Village of Te Wairoa

Copthorne Hotel Rotorua

Hell's Gate

Holdens Bay Holiday Park & Conference Centre

Kaitiaki Adventures

Katoa Lake Rotorua Ltd

Level 13

MDA Experiences

Millennium Rotorua

Mitai Maori Village

Mountain Jade

Nature Connections Rotorua

New Zealand Whitewater Academy

Novotel Rotorua Lakeside Hotel

Off Road NZ

Okere Falls Store

Peppers on the Point Rotorua

Polynesian Spa

Pure Cruise

Redwoods Treewalk

River Rats Raft & Kayak

Rotorua Duck Tours Ltd

Rotorua Economic Development

Rotorua Rafting

Skyline Rotorua

Te Puia

Volcanic Air

Volcanic Hills Winery

Wai-O-Tapu Thermal Wonderland

Waikite Valley Thermal Pools

Waimangu Volcanic Valley

Whakarewarewa - The Living Māori Village

ZORB Rotorua


APR Consultants Ltd

BWTL Advisory

Chris Smith Glass

Futureproof Concepts Ltd

Morrison Kent Lawyers

PF Olsen

Power Solutions Limited

Red Stag Timber

Rotorua Business Chamber

Rotorua Lakes Council General

Simply New Zealand

Toi Ohomai Institute of Technology

Contact Rotorua Sustainable Charter


The Business Hub

1209 Hinemaru Street,