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Rotorua Proud

Our Wairua, Our Stories 

We all know what our home is known for. Adventure, relaxation, Māori culture at the heart of life. Mountain biking, geyser gazing, hot spa lounging. A slightly funny smell. But there’s one very special thing that makes Rotorua stand out, and that’s our people. 


We’re proud of this place and the amazing people who bring the spirit, or wairua, of Rotorua to life our designers, story tellers, business owners, entrepreneurs, innovators and inventors, performers, artists, scientists and guides. The active wairua of this place nurtures the spirit of our people, and inspires vibrant ideas and deeper experiences that make a unique contribution to Rotorua, New Zealand, and the world.


Let us share our wairua and our stories with you.