Pastoral farming plays a significant role in the economy of the Rotorua district


Agriculture is one of our major employers. Dairy, dry stock and deer are just a few of the examples of agricultural land use in the Rotorua district.


Our farmers benefit from soils and climate that are well-suited for pastoral farming. Crops and animals thrive in the mostly sunny outlook with an average annual rainfall of 1,400 mm distributed evenly throughout the year, and relatively little wind.

We promote opportunities in our agribusiness sector with business sustainability and environmental impact front of mind.
Rotorua is fortunate to have 18 beautiful lakes, and countless rivers and streams, in the district. Most of these waterways support commercial and recreational activities, and we partner with Bay of Plenty Regional Council in helping to improve, protect and preserve the water quality through the Rotorua Te Arawa Lakes Programme.



We have undertaken analysis of the agricultural sector to understand the opportunities for and barriers to economic growth.
As part of the Rotorua Te Arawa Lakes Programme, we’re also working to identify alternative land uses for pastoral land in the Lake Rotorua catchment, such as mānuka plantations for the production of honey and other mānuka products.
We’d love to hear from you if you’re planning diversification of your land usage, looking at purchasing land for agribusiness development, or you’d like advice from our business development team on a concept you’re working on – they’re here to help.
More information on the Rotorua District economic profile can be found here, and on land use opportunities at the Rotorua land use directory.