Destination Management Plan

The Rotorua Destination Management Plan (The Plan) was developed during 2021 in partnership with Te Arawa, Central Government, Rotorua Lakes Council, and members of Rotorua’s tourism, hospitality and accommodation sectors. The process was facilitated by Rotorua Economic Development (RED) and guided by a project steering group.

The Plan sets out a strategic pathway for sustainable tourism development to ensure Rotorua is a thriving visitor destination for the benefit of the local community.

Please contact RED for more information.

Destination Management Plan


Destination Management Plan.pdf (6MB)

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