Rotorua Visitor Days Dashboards

Enabling better understanding of visitor days


Knowing how many visitor days are spent in Rotorua and the seasonal variations of peaks and troughs throughout the year is important to businesses targeting their product offering and managing their staff scheduling.

These two visitor days dashboards below use data sourced from mobile cell phones polling off cell towers.

If you have any questions or feedback, please reach out to us at insights@rotoruanz.com 

Rotorua Visitor Days Dashboard

Data source: Vistr, Visitor Volume Estimates (VVE)

  • This Rotorua specific dashboard segments data based on visitor origin and reports the volume of visitor days for a given time period. 
  • Also included in this dashboard is a market share calculator to enable Rotorua businesses to calculate their market share.
  • Click on the page tabs directly below this line to move between dashboard pages and then click the drop down arrows in blue boxes to make user selections.


The Rotorua Visitor Days Dashboard will be launched on Wednesday 17th July 2024
Peak Daily Visitor Population Dashboard

Data source: Vistr, Visitor Volume Estimates (VVE)

  • This dashboard segments data based on visitor origin and reports the peak daily daytime visitor population for a given time period. 
  • This dashboard is not available for public use, however a snapshot of a recent time period is presented below and will be periodically updated. 

The Peak Daily Visitor Population Dashboard will be launched on Wednesday 17th July 2024.