Enabling better understanding of visitor days
Knowing how many visitor days are spent in Rotorua, and the seasonal variations of peaks and troughs throughout the year, is important to businesses targeting their product offering and managing their staff scheduling.
The two visitor days dashboards below use data sourced from mobile phones polling off cell towers.
If you have any questions or feedback, please contact us at insights@rotoruanz.com
Rotorua Visitor Days Dashboard
Data source: Vistr, Visitor Volume Estimates (VVE)
- This Rotorua-specific dashboard segments data based on visitor origin and reports the volume of visitor days for a given time period.
- Also included in this dashboard is a market share calculator to enable Rotorua businesses to calculate their market share.
- Click on the page tabs below to move between dashboard pages and then click the drop-down arrows in blue boxes to make user selections.
Visitor Volume Estimates - Latest Month
Data source: Vistr, Visitor Volume Estimates (VVE)
- This Rotorua specific dashboard segments data based on visitor origin and reports the peak daily daytime and overnight visitor population for the latest month.
- This dashboard is not available for public use, however a snapshot of a recent month is presented below and will be periodically updated.
