Inspired by Maori art and culture, Adrienne Whitewood takes traditional concepts and with them invents unique silhouettes exploring fabric manipulation and technology, her ethos is all about creating wearable clothing for women who want an emotional connection to clothing. All made in Rotorua.
In 2010 Adrienne Whitewood (Rongowhakaata tribe) debuted her first collection titled; 'Kimihia He Ngaro (Search for the unseen the nobtainable)' at New Zealand Fashion Week.
In 2011 she won the Supreme title at the Miromoda Fashion awards with her Collection 'Te Aho Tapu (the sacred thread)' which was shown at New Zealand Fashion Week, and part of her prize package saw her head to Melbourne fashion week, and be mentored by Jack Yan (Lucire Magazine) who has stated that "She has one of the strongest futures out of any of the contestants that have ever entered Miromoda".
In 2012 Adrienne won the Cult Couture Supreme Award at the Southside Arts Festival held at the Manukau Telstra Events Centre and later the same joined a group of artists and designers who opened a shop in Rotorua called The Living Room Collective.
Adrienne's passion stems from her fascination with Maori art, history and tikanga, and she is greatly inspired by her home town of Rotorua, which has seen her graduate from AUT in 2009 with a Degree in Fashion before she went on to study Nga Mahi Whakaairo and Tikanga Maori at Waiariki In Rotorua.
Adrienne now works full time in the industry and has opened her very own shop called, Ahu Boutique on Eruera Street, central Rotorua (across from Capers).