Top tips for Rotorua businesses preparing for TRENZ

Top tips for Rotorua businesses preparing for TRENZ

Travel professionals from around the world are touching down in Rotorua ahead of New Zealand’s biggest tourism trade event TRENZ next week, giving local businesses the opportunity to benefit from increased demand in the city.

TRENZ is the window into New Zealand’s $39.1 billion tourism industry with the event from May 13 – 16 featuring appointments, activities and networking functions for over 1500 delegates.

Destination Rotorua chief executive Michelle Templer says TRENZ is an important opportunity for Rotorua to showcase manaakitanga (hospitality) and to make the most of the buzz in the city. The economic potential for the district is huge.

“Based on Dunedin’s experience last year, we’re expecting to see an estimated total of 5,361 nights booked for TRENZ, generating millions of dollars of direct revenue and many more millions of dollars of additional business over the next 12 months.

“So much has changed since we last hosted TRENZ in 2016, so we want to inspire excitement in the progress that’s been made around the city and in the new products the delegates will experience during their time here.”

Rotorua can expect to see accommodation bookings increase and additional demand for taxis, cafes, restaurants and bars, so it’s a good idea for businesses to become familiar with the function schedule.

Businesses can help to make the Rotorua experience special by doing things such as chalkboard welcome signs, offering specials to delegates on the TRENZ app, ensuring enough staff are on-hand for additional demand and by considering later opening hours if late licences allow it.

Locals may already be noticing the TRENZ welcome flags coming into the city. The week will kick off with an official pōwhiri at Ōhinemutu followed by a welcome function at Te Puia on Monday.

Those attending TRENZ include ‘Buyers’ –­  travel agents from all over New Zealand and the world who sell holidays to New Zealand, ‘Sellers’ – tourism providers including attractions, transport and accommodation, ‘Media’ – national and international, as well as Government tourism officials.

For more information about the schedule and how to make the most of TRENZ in your business, check out our guide for businesses.

Please note: TRENZ is a closed event and is not open to members of the public – tickets can’t be bought to attend.