Encouraging responsible camping

Encouraging responsible camping


Rotorua is one of 10 i-SITEs around the country taking part in a Tourism New Zealand campaign to encourage people to plan their journeys, use the facilities that have been provided and leave no trace. It builds on the Tiaki – Care for New Zealand initiative by informing Kiwis and international visitors how to act in a way that respects these principles while camping.
 
The campaign uses a range of channels to reach people travelling around the country, including digital messaging, recyclable ‘ketes of camping knowledge’, key tags with responsible camping messages, and free Wi-Fi in key i-SITE visitor centres that will only be accessible after visitors watch a video.
 
Rotorua’s Executive Manager Visitor Services Graham Brownrigg said: “It’s exciting to see the values of the new Tiaki Promise reflected in this initiative and we’re really pleased that the Rotorua i-SITE was one of the ten chosen from around the country to promote the responsible camping message.
 
“While we’re fortunate to have a well-developed visitor infrastructure in Rotorua, we know that we need to share messages about responsible camping with the right people in the right place at the right time. The free wifi at the i-SITE is a popular service that is valued by large numbers of independent visitors so this video is a great way of reaching them.
 
“The i-SITE team will also continue to take every opportunity to talk to visitors and help them understand their role in caring for this beautiful country.”