Rotorua Economic Development Ltd. (RED) is a Council Controlled Organisation (CCO) owned by Rotorua Lakes Council (RLC). RED is the Economic Development Agency and the Regional Tourism Organisation for the Rotorua district and operates as Destination Rotorua.
The organisation's activity supports RLC's Rotorua 2030 Vision.
Rotorua Economic Development's purpose:
To improve the Rotorua economy and its ability to create employment, wealth and wellbeing for all of our people.
We do this by focusing on five areas of activity:
- Destination development
- Business growth and investment attraction
- Skills, education and talent
- Sustainable business
- Growing the visitor economy
Statement of Intent
RED's annual Statement of Intent (SOI) sets out the CCO’s strategic framework, activities and performance measures to deliver on its objectives and contribute to RLC's targets and priorities.
Statement of Intent 2020/21
Statement of Intent 2019/20
Statement of Intent 2018/19
Statement of Intent 2017/18
Our Annual Report reflects on the highlights of the year and monitors progress against the SOI.
Rotorua Economic Development Annual Report 2017 - 2018
Rotorua Economic Development Annual Report 2018 - 2019
Rotorua Economic Development Board
Staff conflict of interest
RED has a Conflict of Interest policy which states that all RED staff must declare whether they or a member of their immediate family have a business interest that could be seen as a conflict with the work they do for Destination Rotorua. The declared information is openly shared with the Board and RED managers, and the chief executive is responsible for making sure there is no preference given to any other organisation as a result of a conflict.
If you have questions about the policy or potential conflicts, please contact the chief executive Andrew Wilson.