A large cosmetics company from China is in Rotorua this week as part of a New Zealand incentive trip.
The company is bringing 520 staff to Rotorua from 19-20 June, with their itinerary also including Auckland and Queenstown.
Destination Rotorua business development manager for Asia Cynthia Fang will meet and welcome the group at their gala function at Agrodome.
“During their stay, the group will visit number of nearby attractions, including the Agrodome and Te Puia. Ministry of Business, Innovation and Employment figures show that, on average, Chinese visitors spend $508 for every night that they stay in Rotorua, so this will be a good economic boost for the city in June,” said Mrs Fang.
“New Zealand is a dream destination for China, so companies use a visit like this as a big treat in recognition of their top performing sales staff. Destination Rotorua works with local operators to train travel agents in China and this work plays an important role in bringing Rotorua to the attention of groups like this for incentive trips.
“Incentive business is important to the Rotorua tourism industry as groups generally come here through the quieter winter months.”
China is New Zealand’s second largest source of international visitors and by 2024 China is expected to overtake Australia as New Zealand’s largest source of visitor revenue.