A large cosmetics company from China is coming to Rotorua this week as part of a New Zealand incentive trip.
Today and tomorrow, 520 top sales staff members will arrive in Rotorua; their itinerary also includes Auckland and Queenstown.
Destination Rotorua business development manager for Asia Cynthia Fang will meet and welcome the group at their gala function.
“During their stay, the group will visit a number of our top attractions, including Te Puia.
“Ministry of Business, Innovation and Employment figures show that, on average, Chinese visitors spend $508 for every night that they stay in Rotorua, so this will be a good economic boost for the city in June.
“New Zealand is a dream destination for China, so companies use a visit like this as a big treat in recognition of their top-performing sales staff. Destination Rotorua works with local tourism operators to train travel agents in China and this work plays an important role in bringing Rotorua to the attention of groups like this for incentive trips.
“Incentive business is important to the Rotorua tourism industry as groups generally come here through the quieter winter months.”
China is New Zealand’s second largest source of international visitors and by 2024 China is expected to overtake Australia as New Zealand’s largest source of visitor revenue.