Rotorua TOP 10 Holiday Park wins top award

Rotorua TOP 10 Holiday Park wins top award


Image: Jasmine and Jared Adams with Derek Batchelor-Cook, of Supreme Award sponsor KiwiRail.

The co-owners of the Rotorua TOP 10 Holiday Park won the Supreme Award, they were also voted People’s Choice for the second consecutive year and were runners-up for the Best Web Profile.
 
The awards celebrate the excellence and achievements of the 46 franchisees throughout New Zealand. The Supreme Award in turn recognises the top overall holiday park in the TOP 10 Group.
 
The young couple bought a half share in the central city park from Jared’s parents in 2012 and live on site with their two sons, aged four and six years.
 
“We’re so humbled and honoured to have received this prestigious award. We have had so much support from TOP 10 Holiday Parks, HAPNZ and our local community. We are so proud to bring this award home to Rotorua, especially for our parents, Dave & Carol Adams,” Jasmine and Jared said.
 
Jasmine believes crucial to running a successful tourism venture is the ability to act on customer feedback.
 
“We’re continually striving to improve our business and we’re always looking at new things to implement. We have recently undertaken a lot of renovations and we have some really exciting plans for the next year. Many of the initiatives come from listening to our customers through various online review sites and social media is a great way for us to engage with our customers.”
 
In the past year, the Rotorua Park’s Facebook followers have grown from 18,000 last year to 22,500 now and their Twitter and Instagram accounts are continually rising.
 
“Being Rotorua’s only 5 star holiday park means we do everything we can to provide the best accommodation and facilities to our guests. We had a new website designed earlier in the year and have just added interactive cameras to the site so people can view our business from a more realistic perspective.”
 
Jared said there were exciting changes in the holiday park industry. He is on the executive board of the Holiday Accommodation Parks Association of New Zealand (HAPNZ) while Jasmine is the regional representative to HAPNZ parks.
 
Rotorua TOP 10 Holiday Park covers over 2ha in the central city. It has 60 powered sites, approximately 40 non-powered sites, and 17 rooms. International guests comprise about 70% of patronage, with most coming from the UK, Germany, Australia, France, USA Canada, Japan, China, Singapore, and the Netherlands. 
 
David Ovendale, TOP 10 Holiday Park chief executive, says the group has invested heavily in upgrading facilities and in training respective owners.
 
“As the third largest provider of visitor accommodation in New Zealand, it’s vital that holiday parks make the right impression because it has positive flow-on effects for the rest of the country and recommendations to other travelers.”
 
The holiday park sector provides 36% of New Zealand’s commercial accommodation capacity and 19% of commercial guest nights. In the year ended February 2016, holiday parks provided more than seven million guest nights.
 
Guest nights to holiday parks generally are made up of 32% international visitors and 68% domestic visitors although TOP 10 has an almost even split.
 
Ovendale said that guests staying at holiday parks contribute over $1 billion in direct expenditure to local communities annually. Approximately $612 million (60%) of the expenditure is from domestic travelers with the balance of $405 million (40%) spent by international travelers.
 

Other holiday parks to receive awards included:
 
Award Winner Runner up
Supreme Award Rotorua TOP 10 Christchurch TOP 10
Best Web Profile Christchurch TOP 10 Rotorua TOP 10
People’s Choice Rotorua TOP 10 Lake Taupo TOP 10
Top Service Award Kauri Coast TOP 10 Martinborough TOP 10
Outstanding contribution Lake Taupo TOP 10