Organisation Profile

Rotorua Economic Development Ltd.

Rotorua Economic Development Ltd. is a Council Controlled Organisation (CCO) owned by the Rotorua Lakes Council. The CCO is currently operating as Destination Rotorua.

The organisation's activity is based around contributing to the Destination's 2030 Visitor industry vision of:

The purpose of Destination Rotorua is:

Contribute to Rotorua's 2030 aspirations through growth of existing and attraction of new investment, businesses, residents, visitors and students to Rotorua, in partnership with the Rotorua business and investment community.

There are three functional areas of responsibility:

  1. Business Development
  2. Investment Attraction
  3. Tourism Growth

What would obtaining the $1.5 billion Goal mean for Rotorua?

Annual Report

Rotorua Economic Development Annual Report 2017-2018

Statement of Intent

The Statement of Intent (SOI) sets out the CCO’s objectives, the nature and scope of functions to be undertaken as well as performance measures.

Statement of Intent 2017/18

Governance Model

The following Governance Model shows the CCO’s relationship with Council and other key stakeholders.


Rotorua Economic Development Limited - CCO Board