Organisation Profile

Rotorua Economic Development Ltd.

Rotorua Economic Development Ltd. (RED) is a Council Controlled Organisation (CCO) owned by Rotorua Lakes Council (RLC). RED is the Economic Development Agency and the Regional Trouism Organisation for the Rotorua district and operates as Destination Rotorua.

The organisation's activity supports the RLC's Rotorua 2030 Vision.

RED's purpose is:

To improve the Rotorua economy and its ability to create employment, wealth and wellbeing for all of our people.

We do this by focusing on five areas of activity:

  1. Destination development
Business growth and investment attraction
Skills, education and talent
Sustainable business
Growing the visitor economy

Statement of Intent

RED's annual Statement of Intent (SOI) sets out the CCO’s strategic framework, activities and performance measures to deliver on its objectives and contribute to RLC's targets and priorities.

Statement of Intent 2020/21
Statement of Intent 2019/20
Statement of Intent 2018/19
Statement of Intent 2017/18


Annual Report

Our Annual Report reflects on the highlights of the year and monitors progress against the SOI.
Rotorua Economic Development Annual Report 2017 - 2018
Rotorua Economic Development Annual Report 2018 - 2019


John Walter MCRAE
Christopher John Thomas AULD
Tim Mark Thomas COSSAR
Aaron Wilfred DONELLEY
Ganesh NANA
Desterney Mana NEWTON


RED has a Conflict of Interest policy which states that all RED staff must declare whether they or a member of their immediate family have a business interest that could be seen as a conflict with the work they do for Destination Rotorua. The declared information is openly shared with the Board and RED managers and the Chief Executive is responsible for making sure that there is no preference given to any other organisation as a result of a conflict.

If anyone has any questions about the policy or potential conflicts, please contact Chief Executive, Michelle Templer.