Research and statistics


Rotorua locals took a staycation during the month of January, hosting guests in their own homes and driving the growth in visits to Rotorua's tourism attractions and activities.

There were 253,800 guest nights spent in the homes of Rotorua residents during the month of January 2019, up 19,600 nights or 8.4 percent over the same month of the previous year. For the same period, there were 408,700 visits to Rotorua Attractions and Activities Monitor sites, up 25,700 visits or 6.7 percent. Rotorua locals drove the growth in visits to Rotorua Attractions and Activities Monitor sites contributing 10,800 additional visits over the same month of the previous year.

For Rotorua to have its locals getting out and about in its own city during the domestic tourism peak month and hosting friends and family in their homes indicates the Rotorua visitor industry is not resting on its laurels but continues to offer new and exciting experiences. The Famously Rotorua domestic consumer marketing campaign commenced five years ago taking consumers on a journey from Rotorua as the birthplace of New Zealand tourism through to the vibrant and innovative place it has evolved into.

Other monitors showed increased visitor expenditure (up $185,000 or 0.2 percent to $99.5 million) for the month of January 2019 compared with the same month of the previous year, but a decline in guest nights spent in Rotorua commercial accommodation (down 20,400 nights or 7.3 percent to 260,400 nights). The decline in guest nights spent in Rotorua commercial accommodation was across all sectors except holiday parks, which was up 3.2 percent versus 0.8 percent increase nationally.

Rotorua is a popular visitor destination year round, with the coolness of lakes and forests making outdoor activities appealing even on the hottest days during the summer season. Those outdoor businesses adapted to all weather are well positioned to smooth their seasonal visitor flow, with benefits flowing into the wider economy through increased employment opportunities and the provision of supplies and services to the tourism industry.
Rotorua’s many lakes, forests and geothermal parks offer a multitude of outdoor experiences and ensure the visitor population is well spread out across the region ensuring everyone has the best of times without the hassle of crowds. 
Last updated 14 March 2019


Rotorua Tourism Key Facts

Compiled monthly by Destination Rotorua, the purpose of this factsheet is to assist in preparing speeches and presentations.

Rotorua Tourism Snapshot Infographic

Compiled quarterly by Destination Rotorua, the snapshot provides an infographical illustration of visitor activity occuring in the Rotorua region.

New Zealand Commercial Accommodation Monitor (CAM) 

Compiled monthly by Statistics New Zealand, the CAM quantifies the visitor demand and capacity of commercial accommodation in each of the regions, including Rotorua.

Rotorua Private Homes Monitor (PHM)

Compiled monthly by APR Consultants, the PHM quantifies the activity of visitors staying with friends and family in the private homes of Rotorua residents.

Rotorua Attraction & Activities Monitor (RAAM)

Compiled monthly by APR Consultants, the RAAM quantifies the collective visitor activity occuring at the businesses participating in the RAAM.

New Zealand International Visitor Arrivals (IVA)

Compiled monthly by Statistics NZ, the IVA quantifies the international visitor arrivals to each New Zealand airport, including Rotorua for the period when direct flights operated between Sydney and Rotorua (ie. December 2009 thru April 2015).

Rotorua Visitor Insights Programme (VIP)

VIP Infographic Snapshot                    VIP Full Report
Compiled six-monthly by Angus and Associates, the VIP provides a profile of visitors to the region, consumer awareness of Rotorua communications, perceptions of the region, and appeal and propensity to visit Rotorua.

New Zealand Business Events Activity Survey (BEAS)

Compiled quarterly by MBIE, the BEAS quantifies business events activity occuring in each of the 14 participating regions, including Rotorua.

New Zealand Monthly Regional Tourism Estimates (MRTE)

Compiled monthly by MBIE, the MRTE quantifies the visitor expenditure in each of the Regional Tourism Organisation regions, including Rotorua.

New Zealand Regional Economic Activity Report (REAR)

Compiled annually by MBIE, the REAR presents economic and visitor data on New Zealand’s regions, including Rotorua.

Rotorua District Economic Profile

Compiled annually by Infometrics, the Rotorua District Economic Profile includes estimated Tourism GDP and employment for the Rotorua district

Visit the MBIE website to access freely available New Zealand and regional tourism research and statistics.

Visit the Tourism New Zealand website to access freely available international market profiles and insights.

Liability Disclaimer
While all care and diligence has been exercised in reporting the material on this page and its links, Destination Rotorua and Rotorua Lakes Council gives no warranty it is error free and will not be liable for any loss or damage suffered by the use directly, or indirectly, of the information reported herewith.  Any decisions based on information reported this page and its links are made entirely at the reader's risk.  Before committing to significant business decisions, organisations/individuals are advised to seek professional assistance.