Research and statistics


Rotorua has long been a popular holiday spot for New Zealanders as illustrated by the positive growth in the domestic visitor market for each of the reported metrics. The winter months are the seasonal low in the tourism calendar and therefore achieving growth during this period is particularly important to ensure cashflow and providing staff with steady employment.
Published by the Ministry of Business, Innovation and Employment (MBIE), the Monthly Regional Tourism Estimates (MRTE) reported $51 million visitor expenditure in Rotorua for the month of June 2019. Visitor expenditure in Rotorua was up $459,000 or +0.9% (versus +2.1% nationally) over the same month of the previous year: domestic expenditure was up $1.8 million or +5.1% (versus -0.3% nationally); and international expenditure was down $1.4 million or -8.8% (versus +7.5% nationally).
Published by Statistics New Zealand (StatsNZ), the Accommodation Monitor reported 142,330 guest nights spent in Rotorua's commercial accommodation for the month of June 2019. Rotorua's total commercial guest nights were down 6,386 nights or -4.3% (versus +1.3% nationally) over the same month of the previous year: domestic nights were up 1,711 nights or +1.8% (versus +3.8% nationally); and international nights were down 8,097 nights or -14.9% (versus -3.0% nationally).
The Rotorua Attractions & Activities Monitor reported 182,341 visits for the month of June 2019.  Rotorua's total attractions and activities visits were up 7,237 visits or +4.1% over the same month of the previous year: domestic visits were up 3,303 visits or +4.9%; and international visits were up 3,934 visits or +3.7%.
Rotorua is a popular visitor destination year round, with the warmth of geothermal parks and hot pool bathing making outdoor activities appealing even on the coolest days during the winter season. Those outdoor businesses adapted to all weather are well positioned to smooth their seasonal visitor flow, with benefits flowing into the wider economy through increased employment opportunities and the provision of supplies and services to the tourism industry.
Rotorua’s many lakes, forests and geothermal parks offer a multitude of outdoor experiences and ensure the visitor population is well spread out across the region ensuring everyone has the best of times without the hassle of crowds.
 Last updated 14 August 2019


Rotorua Tourism Key Facts

Compiled monthly by Destination Rotorua, the purpose of this factsheet is to assist in preparing speeches and presentations.

Rotorua Tourism Snapshot Infographic

Compiled quarterly by Destination Rotorua, the snapshot provides an infographical illustration of visitor activity occuring in the Rotorua region.

New Zealand Commercial Accommodation Monitor (CAM) 

Compiled monthly by Statistics New Zealand, the CAM quantifies the visitor demand and capacity of commercial accommodation in each of the regions, including Rotorua.

Rotorua Private Homes Monitor (PHM)

Compiled monthly by APR Consultants, the PHM quantifies the activity of visitors staying with friends and family in the private homes of Rotorua residents.

Rotorua Attraction & Activities Monitor (RAAM)

Compiled monthly by APR Consultants, the RAAM quantifies the collective visitor activity occuring at the businesses participating in the RAAM.

New Zealand International Visitor Arrivals (IVA)

Compiled monthly by Statistics NZ, the IVA quantifies the international visitor arrivals to each New Zealand airport, including Rotorua for the period when direct flights operated between Sydney and Rotorua (ie. December 2009 thru April 2015).

Rotorua Visitor Insights Programme (VIP)

VIP Infographic Snapshot                    VIP Full Report
Compiled six-monthly by Angus and Associates, the VIP provides a profile of visitors to the region, consumer awareness of Rotorua communications, perceptions of the region, and appeal and propensity to visit Rotorua.

New Zealand Business Events Activity Survey (BEAS)

Compiled quarterly by MBIE, the BEAS quantifies business events activity occuring in each of the 14 participating regions, including Rotorua.

New Zealand Monthly Regional Tourism Estimates (MRTE)

Compiled monthly by MBIE, the MRTE quantifies the visitor expenditure in each of the Regional Tourism Organisation regions, including Rotorua.

New Zealand Regional Economic Activity Report (REAR)

Compiled annually by MBIE, the REAR presents economic and visitor data on New Zealand’s regions, including Rotorua.

Rotorua District Economic Profile

Compiled annually by Infometrics, the Rotorua District Economic Profile includes estimated Tourism GDP and employment for the Rotorua district

Visit the MBIE website to access freely available New Zealand and regional tourism research and statistics.

Visit the Tourism New Zealand website to access freely available international market profiles and insights.

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While all care and diligence has been exercised in reporting the material on this page and its links, Destination Rotorua and Rotorua Lakes Council gives no warranty it is error free and will not be liable for any loss or damage suffered by the use directly, or indirectly, of the information reported herewith.  Any decisions based on information reported this page and its links are made entirely at the reader's risk.  Before committing to significant business decisions, organisations/individuals are advised to seek professional assistance.