Brand standards - technical

The Rotorua - Feel the Spirit - Manaakitanga brand represents Rotorua's core qualities.

Using the Rotorua brand indicates your agreement to following the Usage guidelines below.

Shown here are the three acceptable colour systems in which the Rotorua logo can appear

In black and white press the logo should be used in full positive or negative application as shown here. Never attempt to put screens in the type or the background show these

- when there is a conflict with another user's colour system, the Rotorua logo may be use in single colour (either black or white) on the key colour background show these

Images

Never attempt to overprint or drop the logo out of an image (greyscale or colour), as the contrasts will diminish the logo's clarity

The following typefaces have been selected for use in stationery, advertising, etc.

Nuptial Script and Albertus typefaces for Apple.

Nuptial BT and Flare Serif for Windows

To ensure consistency of reproduction, a limited range of colours have been specified. Shown on this page are the only allowable colour and black and white treatments. Follow these examples whenever reproducing the identity.

The logo should be reproduced in two colours where possible.
When reproducing the logo always use the colour specifications as detailed here. Supply your printer with a copy of this information along with electronic artwork to ensure accurate colour matching and logotype reproduction.

Electronic artwork is available by application to Tourism Rotorua - download a copy of our licensing agreement and send it back to us click here>

The diagram here shows the method of gauging the minimum amount of clear space required around the logo show example