You are here: Home « Trade « Brand Send this page to a friend Print this page

Brand

The 'Rotorua - feel the spirit - Manaakitanga' brand represents Rotorua's core qualities.

In essence these are:

  • Our vibrant Maori culture via the takarangi symbol
  • Our historical standing as a visitor destination via the Rotorua typeface
  • Our diverse natural environments via the colours

Search our image library

We understand that trade and media often require fast and efficient access to quality images for media articles, trade publications, brochures, banners and everything in between.
Through our online image library, managed by e-see.com international, we offer a range of Rotorua images that can be used as low resolution web pix at 72dpi or 300dpi for high resolution print jobs. The system also offers RGB or CMYK colour options, and eps and jpeg formats.
Click here for our Viewing Gallery - Images available from e-see.com
To apply to use our images, visit e-see.com who manage our online image library on our behalf. Register with e-see and receive a personalised password. Once granted, log on and search for Rotorua Images. If appropriate, approval for use of images will be granted by Destination Rotorua Tourism Marketing. We endeavour to offer a same-day service where possible.

Our brand development

The brand identity was designed to reflect every unique facet of Rotorua. 'Feel the Spirit' encompasses it all - our cultural diversity, our stunning natural environment and awe-inspiring earth forces, our sense of adventure, our people, and the spirit of a progressive community.
Find out more about how the Rotorua brand was developed, Click here

Do you want to use the Rotorua brand?

The brand reflects a 'quality' promise, and therefore whatever the brand is used on or associated with needs to demonstrate this quality. This is why we, at Destination Rotorua Tourism Marketing, are guardians of the brand and maintain strict standards for its use.
Using the Rotorua brand and the brand-use protocols, Click here
Download a PDF copy of our brand-use licensing agreement

Brand standards - technical

Need a quick reference for the technical use of the Rotorua brand in print and electronic media?
Click here

 Takarangi