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New Zealand Tourism

Key Facts and Figures

For the year ending December 2007 there were 2.5 million international visitors arrivals to New Zealand. The top six source markets were Australia (950,000 arrivals), U.K. (293,000 arrivals), U.S.A. (216,000 arrivals), Japan (122,000 arrivals), China (121,000 arrivals) and South Korea (99,000 arrivals). The Ministry of Tourism forecasts that international visitor arrivals will increase 4.0% per annum to 3.2 million arrivals by 2013.

New Zealand residents are estimated to have taken 34.6 million day trips and 17.6 million overnight trips within New Zealand for the year ending December 2007. In total they spent an estimated 52.6 million nights visiting New Zealand regions away from their home. The Ministry of Tourism forecasts that New Zealand total day and overnight trips will increase 0.8% per annum to 55.0 million trips by 2013.

Tourism expenditure in New Zealand for the year ending March 2006 was estimated at $18.6 billion, including $1.3 billion in goods and services tax (GST). International visitor expenditure was $8.3 billion and domestic visitor expenditure was $10.3 billion.

Tourism’s economic contribution to the New Zealand economy for the year ending March 2006 was estimated at $12.8 billion of value-added activity or 8.9% of Gross Domestic Product.

Employment in tourism in New Zealand for the year ending March 2006 was estimated at 108,600 full-time equivalent (FTE) employees and indirectly tourism provided a further 74,500 FTEs. In total tourism generated 183,100 FTEs or 9.9% of total employment in New Zealand.

Sources: Statistics New Zealand – External Migration
Ministry of Tourism – New Zealand Tourism Forecasts 200 7 -201 3
Statistics New Zealand – Tourism Satellite Account 2003- 200 6

TMT - Ministry of Tourism

The Ministry of Tourism provides policy advice on tourism matters and develops programs to facilitate the sustainable development of the tourism sector.

Key research and development elements of the www.tourism.govt.nz site are:

Tourism policy issues - Tourism industry strategic planning and development
Tourism research and statistics - Review and management of core tourism dataset

The Minister of Tourism also funds the core tourism dataset, undertakes research and analysis and manages the tourismresearch.govt.nz website. Registered users can personalise how they view this website by saving research index searches, noting favourite content links and having new reports notified to them. The tourismresearch.govt.nz website brings together all components of the core tourism dataset in a single portal and makes it freely accessible to all.

Key elements of the www.tourismresearch.govt.nz site are:

Topline data
Analysis - key conclusions
Database access - in-depth data analysis and interrogation
Research reports prepared by the Ministry of Tourism
Tourism research index - searchable listing of New Zealand tourism research

TNZ - Tourism New Zealand

Tourism New Zealand is the international marketing organisation for the New Zealand tourism industry. Its corporate website provides information on market research and tourism industry news.

Key market research elements of the www.tourismnewzealand.com site are:

Interactive Traveller® - New Zealand 's target market
Mark et guides - New Zealand 's 14 main inbound tourism markets
Industry resources -TNZ programmes and international tourism environment
Tourism glossary - tourism acronyms
TNZ trade events - profiles and applications to attend

Statistics New Zealand

Statistics New Zealand is New Zealand 's national statistical office and the country's major source of official statistics. It is responsible for collecting the core tourism dataset and some of the data presented on the tourismresearch.govt.nz website is also available on the Statistics New Zealand website.

Key tourism elements of the www.stats.govt.nz site are:

Commercial Accommodation Monitor
Tourism and migration
Tourism Satellite Account

TIANZ - Tourism Industry Association New Zealand

The Tourism Industry Association New Zealand is an organisation representing the interests of over 3,500 member businesses throughout the tourism industry.

Key elements of the www.tianz.org.nz site are:

Industry advocacy - Government, media and industry relations
Business networking - business/professional development forums and identification of issues that impact on tourism sector performance
Industry development - programmes contributing to improvements in business performance and results
Membership services - membership deals, newsletters and issues updates