Global Tourism

Key Facts and Figures

The World Tourism Organisation (WTO) estimates there were 880 million international visitor arrivals globally in 2009, a 4% decrease over 2008. Europe received 52% of all international visitor arrivals (460 million), Asia Pacific received 21% (181 million), Americas received 16% (140 million), the Middle East received 6% (53 million) and Africa received 5% (48 million).

Growth in visitor arrivals globally is forecast at 3-4% for the 2010 year.  Asia is expected to show the strongest rebound in visitor arrivals, while a more moderate recovery in visitor arrivals is forecast for Europe and the Americas.  The 2010 FIFA World Cup in South Africa is expected to contribute an extra boost to Africa’s growth in visitor arrivals, while visitor arrivals to the Middle East are expected to return to positive growth. 

Source: UNWTO World Tourism Barometer

WTO - World Tourism Organisation

The World Tourism Organisation (WTO) is an agency of the United Nations that acts as a global forum for tourism policy issues and the dissemination of tourism knowledge. It plays a role in promoting technology transfers and international cooperation, stimulating public-private sector partnerships and in encouraging the implementation of the Global Code of Ethics for Tourism. Membership in the WTO is comprised of 144 countries, 7 territories and more than 300 affiliate members representing the private sector, educational institutions, tourism associations and local tourism authorities.

Key research elements of the www.unwto.org site are:

  • Topline data
  • Market trends
  • Market intelligence
  • Forecasts

WTTC - World Travel and Tourism Council

The Word Travel and Tourism Council (WTTC) was established in 1990 as the global forum representing all sectors of the travel and tourism industry. Its mission is to raise awareness of the full economic and employment impact of the global travel and tourism industry. In partnership with Oxford Economic Forecasting the WTTC annually undertakes the Tourism Satellite Accounts as a means for measuring the economic impact of tourism on national economies.

Key research elements of the www.wttc.org are:

  • Tourism Satellite Account
    • Policy Research