Qualmark® - Quality Assured
For quality holiday experiences, look for the Qualmark® - New Zealand's official mark of quality within the tourism industry. Please scroll down for a full list of Rotorua accommodation, visitor activities, transport operators and retailers that are Qualmark accredited.
Qualmark New Zealand Limited is New Zealand tourism's official quality agency. A joint venture between the government - Tourism New Zealand – and a private sector partner – the New Zealand Automobile Association - Qualmark® licenses professional and trustworthy New Zealand tourism businesses to use the Qualmark® .
This official quality benchmarking system is designed to assist international and domestic travellers to select quality assured places to stay, things to do and ways to get around. In doing this Qualmark® aims to enhance New Zealand's reputation as a world-class visitor destination.
All accommodation, transport, activities and attractions that display Qualmark® have been independently assessed as professional and trustworthy, so visitors can book and buy with confidence.
A significant proportion of Rotorua operators are Qualmark® assured businesses.
The Qualmark® quality assurance system has a star grading system for accommodation and an endorsement system for other tourism businesses such as adventure activities, attractions, cultural and nature experiences, coaches, and rental cars.
Holders have undergone a rigorous assessment and licensing process to become part of the Qualmark® licensing system. They meet essential requirements of cleanliness, safety, security and comfort as accommodation options; and quality standards in safety, facilities, equipment and customer service as activity, service and transport options. You can count on them to deliver a quality experience.
The following information is sourced from newzealand.com
1. Star grading:
The grading system is broken into 10 categories each with its own criteria. These include:
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ApartmentsIncludes holiday apartments, business apartments and long stay apartments. |
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BackpackersIncludes budget "shared" accommodation in a hostel, lodge or 'hotels' |
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Guest and HostedIncorporates bed & breakfasts, farm and home stays, guesthouses, boutique lodges, inns, country hotels and similar establishments providing "home-like" or "character" accommodation. |
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Holiday HomeIncludes serviced holiday cottages to luxurious lodges. |
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Holiday ParkIncludes camping grounds and motor camps. All properties provide communal kitchens, toilets, showers and laundries. |
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HotelIncludes properties with at least one licensed bar and restaurant, on the premises or adjacent, with charge back facilities. |
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MotelIncludes motels, motor lodges, motor inss, and motel apartments. |
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Student AccommodationIncludes tertiary-level student accommodation provided by universities, polytechnics and other alternative tertiary education providers. |
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VenuesIncludes free standing convention centres, event centres, performing arts venues, sports stadiums, municipal halls, indoor arenas and other entertainment or meeting venues. |
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The Exclusive category is for luxury accommodation and does not have a star grade. Exclusive properties must first achieve a five star grade with a 95% or better score within the assessment criteria. They then must meet additional requirements. This category includes intimate, exclusive and highly individual establishments that offer the finest of locations, facilities, activities and service. They range from destination retreats offering golf, fishing, food and wine or wilderness adventures, to stylish hotels and secluded beach or river front villas. They are escapes from the norm, with incomparable locations, admirably discreet staff, faultless service and outstanding activities and excursions. There are only a small number of properties that are eligible for this 'best of the best' category. |
2. Endorsement
Qualmark endorsement is applied across five categories:
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TransportFrom rental car companies to limousine hire, taxis, ferries, airport shuttles and coaches, if you want your clients to get from A to B, then check out the Qualmark range of visitor transport operators so you can book and buy with confidence. |
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ActivitiesWhether your clients want to have an adventure, get to know the real New Zealand, or simply relax and look around, you'll find some of New Zealand's best tourism experiences are Qualmark endorsed visitor activities. Visitor activities include charter boats, sea kayaks, horse treks, flightseeing, leading attractions, museums, cultural experiences, wine tours and many more. |
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Visitor servicesAll Qualmark endorsed visitor services have been assessed as trustworthy and professional - your client's guarantee of a successful visitor experience. Visitor Services includes many gift shops throughout New Zealand, including those which deal in genuine, authentic New Zealand made product. |
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Visitor information centresQualmark endorsed visitor information centres have met our tough quality standards - ensuring bookings and information provided meets visitor needs, expectations and budget. |
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Tour operatorsLook for this Qualmark logo for assurance that a tour operator measures up to the standards required by New Zealand tourism's official quality mark. |
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3. 'Enviro' Awards
All Qualmark businesses are measured for responsible tourism practices.Those businesses wanting to be specifically recognised for their sustainable tourism practices may be further assessed through the Qualmark Enviro Award. Businesses are awarded for meeting strict environmental and social criteria, with achievement levels of Gold, Silver and Bronze.
- Qualmark Green includes assessment in areas of waste management, energy efficiency, water use, environmental conservation and community support.

For out more about Qualmark Enviro Awards on this website or visitwww.qualmark.co.nz.
Apartment
- Apollo Hotel
- Apartment 4 Star Plus
- Quest Rotorua Central
- Apartment 4 Star Plus
Backpacker
- YHA Rotorua
- Backpacker 5 Star
- Kiwi Paka
- Backpacker 4 Star
- Base Rotorua
- Backpacker 3 Star
Exclusive
- Lake Okareka Lodge
- Exclusive
- Treetops Lodge & Wilderness Estate
- Exclusive
Guest & Hosted
- Hamurana Lodge
- Guest & Hosted 5 Star
- Nicara Lakeside Lodge
- Guest & Hosted 5 Star
- Peppers On the Point Lake Rotorua
- Guest & Hosted 5 Star
- Princes Gate Hotel
- Guest & Hosted 5 Star
- Regent of Rotorua
- Guest & Hosted 5 Star
- Solitaire Lodge
- Guest & Hosted 5 Star
- Wildwood Lodge
- Guest & Hosted 5 Star
- Astelia Lodge
- Guest & Hosted 4 Star Plus
- City Lights Boutique Lodge
- Guest & Hosted 4 Star Plus
- Koura Lodge
- Guest & Hosted 4 Star Plus
- The Lake House Bed and Breakfast Rotorua
- Guest & Hosted 4 Star Plus
- 124 On Brunswick
- Guest & Hosted 4 Star
- B&B @ The Redwoods
- Guest & Hosted 4 Star
- Classic Tresco Private Hotel Bed & Breakfast
- Guest & Hosted 4 Star
- Springwaters Lodge
- Guest & Hosted 4 Star
Holiday Home
- Maruata
- Holiday Home 4 Star Plus
Holiday Park
- Blue Lake Top 10 Holiday Park
- Holiday Park 4 Star Plus
- Rotorua TOP 10
- Holiday Park 4 Star Plus
- All Seasons Holiday Park
- Holiday Park 4 Star
- Cosy Cottage International Holiday Park
- Holiday Park 4 Star
- Holdens Bay Holiday Park
- Holiday Park 4 Star
- Rotorua Family Holiday Park
- Holiday Park 4 Star
- Rotorua Thermal Holiday Park
- Holiday Park 4 Star
- Waiteti Trout Stream Holiday Park
- Holiday Park 4 Star
- Keswick Camp
- Holiday Park 3 Star Plus
Hotel
- Amora Lake Resort
- Hotel 4 Star Plus
- Clarion Collection Wai Ora Lakeside Spa Resort
- Hotel 4 Star Plus
- Holiday Inn Rotorua
- Hotel 4 Star Plus
- Millennium Hotel Rotorua
- Hotel 4 Star Plus
- Novotel Rotorua Lakeside
- Hotel 4 Star Plus
- Rydges Rotorua
- Hotel 4 Star Plus
- Copthorne Hotel Rotorua
- Hotel 4 Star
- Distinction Rotorua Hotel & Conference Centre
- Hotel 4 Star
- Ibis Hotel Rotorua
- Hotel 3 Star Plus
- Sudima Hotel Lake Rotorua
- Hotel 3 Star Plus
Motel
- BK's Rotorua Motor Lodge
- Motel 4 Star Plus
- Alpin Motel and Conference Centre
- Motel 4 Star
- Aywon Motel
- Motel 4 Star
- Bella Vista
- Motel 4 Star
- Best Western Braeside Resort
- Motel 4 Star
- Best Western Capri Court Motor Inn
- Motel 4 Star
- Birchwood Spa Motel
- Motel 4 Star
- Fenton Court Motel
- Motel 4 Star
- Geneva Motor Lodge
- Motel 4 Star
- Union Victoria Motel
- Motel 4 Star
- Country Comfort Accolade Lodge
- Motel 3 Star Plus
Student Accommodation
Venue
- Regal Palms Motor Lodge
- Brylin Motel
- Devonwood Manor
- Kowhai and Colonial Motel
- Six on Union
- Baden Lodge
- Atlas Restaurant & iRestaurant
- Matariki Hangi & Concert Show
- Villa Florrie
- Sport of Kings Motel & Apartments
- Venue 4 Star Plus
- ASURE Palm Court Motor Inn
- Venue 4 Star
- Silver Fern Rotorua Accommodation & Spa
- Venue 4 Star










