Marketing Opportunities
Planning is again well under way for the 01 July 2009 to 30 June 2010 financial year. The information here is designed to assist you in budgetting for joint activity with Destination Rotorua Tourism Marketing for the coming year.
There have been many changes over the past few months with the amalgamation of publications and greater use of online technology.
Opportunities available to Rotorua Industry Partners for the coming year are:
Website
Since its major revamp and re-launch in January ’08, Rotorua’s official www.rotoruaNZ.com website has continued to evolve; expanding and adding new features to enhance usability for browsers while adding value and building additional traffic for advertisers. This has resulted in an increase in traffic for the June ’08-May ’09 period compared to the previous year:
- Visitors increased by 39% (up 124,546 to 442,228)
- Absolute Unique Visitors increased by 39% (up 92,314 to 324,701)
- Pageviews increased by 41% (up 930,000 to 3,195,924)
A premium full page listing on the main rotoruaNZ.com site offers even better value-for-money this year with no additional fee to load a supplied 30-second video clip (usual cost $50 plus GST), a wider spread of the five category choices including one foreign language sites (previously $100 plus GST per category) and the ability to purchase additional categories at a 50% reduction compared to last year ($50 plus GST per category).
Cost: $350 plus GST pa
For full details of this year's online opportunities and continued planned improvements, click here
Sign up now for a website listing, click here
Conventions & Incentives
The strategy of the Bureau for the coming year is to build relationships face to face with key conference organisers. This will be undertaken by product updates in market, attendance as key trade events, as well as networking functions in key centres.
The annual Meeting Planner is due to be printed in November 2009.
The approximate costings will be:
1x Full page A4 advertisement: $2650.00 + GST
1x Third page A4 advertisement: $1100.00 + GST
Support section 1x quarter page A4: $700 + GST
International Marketing
Ongoing international activity will be undertaken by DRTM including attendance at tradeshows in market. Optional opportunities which will require industry participate include Roadshows to the UK / USA and Korea, Australian sales calls as well as a consumer advertising campaign.
The Rotorua content in the Great NZ Touring Route Directory will be due for renewal towards the beginning of 2010. The cost this year was $800 and we expect this to remain similar for the coming year.
Rotorua Visitor Guide
As you may know, the current Rotorua Visitor Guide will be combined with Jasons What's On Visitor Guide. Effective from the December 2009 edition, the Rotorua Visitor Guide will be blended into the Jasons' publication to ease the burden of advertising in numerous publications. Costings will be as per the existing Jasons structure.
Free Stuff
It doesn't all need to have a price tag!! Plenty of what we do is free for you to utilise, a list of activities that are free are included on the Expression of Interest form.
Complete your Expression of Interest Form here and we'll be in touch closer to the time to tell you more.