Research and statistics

Rotorua is a summer holiday hotspot for kiwis

Benchmark beating growth in domestic visitor nights spent in Rotorua’s commercial accommodation for the month of October 2017 points to Rotorua being a favourite place for Kiwis to enjoy time out and have fun this summer.
 
Data recently released by Statistics New Zealand show domestic guest nights spent in Rotorua’s commercial accommodation were up 17,200 nights (or 18.9 percent versus a 4.6 percent increase nationally) to 107,700 in October 2017 compared with the same month of the previous year.
 
While Rotorua’s exceptionally strong growth for October was likely helped by a shift in timing of the spring holidays it is the underlying trend that indicates Rotorua is an increasingly popular destination for domestic visitors.  October marks the eighth consecutive month that Rotorua has outperformed both the national and North Island benchmarks for growth in domestic visitor nights spent in commercial accommodation. 
 
For Rotorua to have such a sustained run on outperforming the benchmark points to Rotorua not resting on its laurels but continuing to offer new and exciting visitor experiences. 
 
The Famously Rotorua domestic consumer marketing campaign commenced four years ago taking consumers on a journey from Rotorua as the birthplace of New Zealand tourism through to the vibrant and innovative place it has evolved into.
 
There was growth across all Rotorua visitor measures for the month of October over the same month of the previous year.  Total visitor expenditure at Rotorua businesses was up 14.5 percent (versus a 10.7 percent increase nationally), total nights spent in Rotorua’s commercial accommodation were up 9.8 percent (versus a 4.8 percent increase nationally), total nights spent in the homes of Rotorua friends and family were up 9.7 percent, total visits to the Rotorua Attraction Monitor sites were up 6.8 percent and total visits to the Rotorua Activities Monitor sites were up 5.9 percent. 
 
Forecasts for a long hot summer look set to build on the already good domestic growth Rotorua is experiencing and while those businesses with an outdoor focus will likely see the best returns the benefits will flow into the wider economy through increased employment opportunities and the provision of supplies and services to the tourism industry.
 
Rotorua’s many lakes and forests offer a multitude of outdoor experiences and ensure the visitor population is well spread out across the region ensuring everyone has the best of times without the hassle of crowds. 

Rotorua Tourism Key Facts:
•    Tourism in Rotorua is an $814 million per annum industry of which $429.9 million came from domestic visitors and $384.3 million from international visitors.
•    2.2 million visitor nights were spent in Rotorua’s commercial accommodation while an additional 1.6 million visitor nights were spent in the homes of Rotorua friends and families.
•    There were 3.1 million visits to Rotorua Attraction Monitor sites and 161,000 visits to Rotorua Activities Monitor sites.

 

Rotorua Visitor Insights Framework Infographic

An infographical overview of the Rotorua specific tourism research, statistics and key performance indicators, used for decision making purposes by Rotorua destination marketers, planners and service providers of the Rotorua visitor experience.

Rotorua Tourism Snapshot Infographic

Compiled quarterly by Destination Rotorua, the snapshot provides an infographical illustration of visitor activity occuring in the Rotorua region.

New Zealand Commercial Accommodation Monitor (CAM) 

Compiled monthly by Statistics New Zealand, the CAM quantifies the visitor demand and capacity of commercial accommodation in each of the regions, including Rotorua.

Rotorua Private Homes Monitor (PHM)

Compiled monthly by APR Consultants, the PHM quantifies the activity of visitors staying with friends and family in the private homes of Rotorua residents.

Rotorua Attraction & Activities Monitor (RAAM)

Compiled monthly by APR Consultants, the RAAM quantifies the collective visitor activity occuring at the businesses participating in the RAAM.

New Zealand International Visitor Arrivals (IVA)

Compiled monthly by Statistics NZ, the IVA quantifies the international visitor arrivals to each New Zealand airport, including Rotorua for the period when direct flights operated between Sydney and Rotorua (ie. December 2009 thru April 2015).

Rotorua Visitor Insights Programme (VIP)

Compiled six-monthly by Angus and Associates, the VIP provides a profile of visitors to the region, consumer awareness of Rotorua communications, perceptions of the region, and appeal and propensity to visit Rotorua.

New Zealand Convention Activity Survey (CAS)

Compiled quarterly by MBIE, the CAS quantifies conference activity occuring in each of the 13 participating regions, including Rotorua.

New Zealand Monthly Regional Tourism Estimates (MRTE)

Compiled monthly by MBIE, the MRTE quantifies the visitor expenditure in each of the Regional Tourism Organisation regions, including Rotorua.
 

New Zealand Regional Economic Activity Report (REAR)

Compiled annually by MBIE, the REAR presents economic and visitor data on New Zealand’s regions, including Rotorua.


Rotorua District Economic Profile

Compiled quarterly by Infometrics, the Rotorua District Economic Profile presents economic and visitor data on the district.
 

Visit the MBIE website to access freely available New Zealand and regional tourism research and statistics.

Visit the Tourism New Zealand website to access freely available international market profiles and insights.

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While all care and diligence has been exercised in reporting the material on this page and its links, Destination Rotorua and Rotorua Lakes Council gives no warranty it is error free and will not be liable for any loss or damage suffered by the use directly, or indirectly, of the information reported herewith.  Any decisions based on information reported this page and its links are made entirely at the reader's risk.  Before committing to significant business decisions, organisations/individuals are advised to seek professional assistance.