Barmy army kept warm in Rotorua 

Rotorua’s tourism industry benefited from the barmy army storming the town during the Lions Tour.  The town was painted red on June 17th when the Lions were in town to play the Maori All Blacks, but Rotorua also saw plenty of red coats throughout the whole of June as British supporters toured the country between games.   
Data recently released by Statistics New Zealand show guest nights spent in Rotorua’s commercial accommodation were up 7,100 nights to 141,400 in June 2017 compared with the same month a year earlier. Guest nights spent in Rotorua increased for all types of accommodation with Rotorua’s holiday parks having the greatest increase (up 3300 guest nights or 25.6 percent versus an 11.1 percent increase nationally).
Rotorua’s holiday parks were a popular choice for touring British visitors who found those with onsite geothermal facilities to be a welcome retreat from sometimes chilly vehicle based accommodation.    
Rotorua is well provisioned with holiday parks both within the city and in more natural settings.  Many of Rotorua’s holiday parks have had major upgrades in recent years with an increased focus on built and vehicle based accommodation.  Rotorua’s abundance of natural warmth in its spas and the geothermally heated ‘Eat Street’ dining precinct further added to the appeal for Lions Tour supporters to stay longer and do more in Rotorua.
British visitors contributed the greatest growth in visits to Rotorua attraction and activities sites for the month of June, up 8300 visits or 265 percent over the same month of the previous year.  Similarly, it was British visitors that also contributed the single greatest increase in spending at Rotorua businesses for the month of June, up $2.3 million or 324 percent.
Collectively, Rotorua’s visitor activity resulted in the MBIE regional visitor expenditure data showing Rotorua’s visitor expenditure increased $5.3 million to $51 million for June. By category, spending increased for Food & Beverage services (up $3 million), Accommodation (up $1.6 million), Recreational services (up $1 million) and Other Services (up $670,000), but was partly offset by an $870,000 decline in Retail.  

Rotorua Tourism Key Facts:
•    Tourism in Rotorua is a $799 million per annum industry of which $415.7 million came from domestic visitors and $383.3 million from international visitors.
•    2.2 million visitor nights were spent in Rotorua’s commercial accommodation while an additional 1.6 million visitor nights were spent in the homes of Rotorua friends and families.
•    There were 3.1 million visits to Rotorua Attraction Monitor sites and 161,000 visits to Rotorua Activities Monitor sites.


Rotorua Visitor Insights Framework Infographic

An infographical overview of the Rotorua specific tourism research, statistics and key performance indicators, used for decision making purposes by Rotorua destination marketers, planners and service providers of the Rotorua visitor experience.

Rotorua Tourism Snapshot Infographic

Compiled quarterly by Destination Rotorua, the snapshot provides an infographical illustration of visitor activity occuring in the Rotorua region.

New Zealand Commercial Accommodation Monitor (CAM) 

Compiled monthly by Statistics New Zealand, the CAM quantifies the visitor demand and capacity of commercial accommodation in each of the regions, including Rotorua.

Rotorua Private Homes Monitor (PHM)

Compiled monthly by APR Consultants, the PHM quantifies the activity of visitors staying with friends and family in the private homes of Rotorua residents.

Rotorua Attraction & Activities Monitor (RAAM)

Compiled monthly by APR Consultants, the RAAM quantifies the collective visitor activity occuring at the businesses participating in the RAAM.

New Zealand International Visitor Arrivals (IVA)

Compiled monthly by Statistics NZ, the IVA quantifies the international visitor arrivals to each New Zealand airport, including Rotorua for the period when direct flights operated between Sydney and Rotorua (ie. December 2009 thru April 2015).

Rotorua Visitor Insights Programme (VIP)

Compiled six-monthly by Angus and Associates, the VIP provides a profile of visitors to the region, consumer awareness of Rotorua communications, perceptions of the region, and appeal and propensity to visit Rotorua.

New Zealand Convention Activity Survey (CAS)

Compiled quarterly by MBIE, the CAS quantifies conference activity occuring in each of the 13 participating regions, including Rotorua.

New Zealand Monthly Regional Tourism Estimates (MRTE)

Compiled monthly by MBIE, the MRTE quantifies the visitor expenditure in each of the Regional Tourism Organisation regions, including Rotorua.

New Zealand Regional Economic Activity Report (REAR)

Compiled annually by MBIE, the REAR presents economic and visitor data on New Zealand’s regions, including Rotorua.

Visit the MBIE website to access freely available New Zealand and regional tourism research and statistics.

Visit the Tourism New Zealand website to access freely available international market profiles and insights.

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