Research and statistics


Benchmark beating growth in domestic visitor nights spent in Rotorua’s commercial accommodation for the month of May 2018 points to Rotorua being a favourite place for Kiwis to enjoy all year round.

Data recently released by Statistics New Zealand show domestic guest nights spent in Rotorua’s commercial accommodation were up 3,700 nights (or 5.0 percent versus a 2.0 percent North Island increase and a 2.5 percent increase nationally) to 76,900 in May 2018 compared with the same month of the previous year. 

The underlying trend in continuous growth in domestic visitor nights indicates Rotorua is an increasingly popular destination for domestic visitors.  The month of May marks the fifthteenth consecutive month that Rotorua has outperformed both the national and North Island benchmarks for growth in domestic visitor nights spent in commercial accommodation. 
For Rotorua to have such a sustained run on outperforming the benchmark points to Rotorua not resting on its laurels but continuing to offer new and exciting visitor experiences. The Famously Rotorua domestic consumer marketing campaign commenced more than four years ago taking consumers on a journey from Rotorua as the birthplace of New Zealand tourism through to the vibrant and innovative place it has evolved into.
Most Rotorua visitor metrics experienced growth for May 2018 over the same month of the previous year.  Expenditure in Rotorua was up 3.4 percent (versus 8.0 percent increase nationally), nights spent in Rotorua commercial accommodation were up 6.7 percent (versus 1.6 percent increase nationally), visits to the Rotorua Attraction Monitor sites were up 4.0 percent, visits to the Rotorua Activities Monitor sites were down 5.2 percent and nights spent in the homes of Rotorua friends and family were down 13.5 percent.
While summer is over, the geothermal options to warm up following adventurous days in the outdoors make Rotorua a popular all weather visitor destination.  Those outdoor businesses adapted to offering equally satisfying services during cooler months are well positioned to smooth their seasonal visitor flow, with benefits flowing into the wider economy through increased employment opportunities and the provision of supplies and services to the tourism industry.
Rotorua’s many lakes and forests offer a multitude of outdoor experiences and ensure the visitor population is well spread out across the region ensuring everyone has the best of times without the hassle of crowds. 

Rotorua Tourism Key Facts:
•    Tourism in Rotorua is an $820 million per annum industry of which $450 million comes from domestic visitors and $370 million from international visitors
•    2.3 million visitor nights were spent in Rotorua’s commercial accommodation while an additional 1.6 million visitor nights were spent in the homes of Rotorua friends and families
•    There were 3.1 million visits to Rotorua Attraction Monitor sites and 161,000 visits to Rotorua Activities Monitor sites


Rotorua Tourism Snapshot Infographic

Compiled quarterly by Destination Rotorua, the snapshot provides an infographical illustration of visitor activity occuring in the Rotorua region.

New Zealand Commercial Accommodation Monitor (CAM) 

Compiled monthly by Statistics New Zealand, the CAM quantifies the visitor demand and capacity of commercial accommodation in each of the regions, including Rotorua.

Rotorua Private Homes Monitor (PHM)

Compiled monthly by APR Consultants, the PHM quantifies the activity of visitors staying with friends and family in the private homes of Rotorua residents.

Rotorua Attraction & Activities Monitor (RAAM)

Compiled monthly by APR Consultants, the RAAM quantifies the collective visitor activity occuring at the businesses participating in the RAAM.

New Zealand International Visitor Arrivals (IVA)

Compiled monthly by Statistics NZ, the IVA quantifies the international visitor arrivals to each New Zealand airport, including Rotorua for the period when direct flights operated between Sydney and Rotorua (ie. December 2009 thru April 2015).

Rotorua Visitor Insights Programme (VIP)

VIP Infographic Snapshot                    VIP Full Report
Compiled six-monthly by Angus and Associates, the VIP provides a profile of visitors to the region, consumer awareness of Rotorua communications, perceptions of the region, and appeal and propensity to visit Rotorua.

New Zealand Convention Activity Survey (CAS)

Compiled quarterly by MBIE, the CAS quantifies conference activity occuring in each of the 13 participating regions, including Rotorua.

New Zealand Monthly Regional Tourism Estimates (MRTE)

Compiled monthly by MBIE, the MRTE quantifies the visitor expenditure in each of the Regional Tourism Organisation regions, including Rotorua.

New Zealand Regional Economic Activity Report (REAR)

Compiled annually by MBIE, the REAR presents economic and visitor data on New Zealand’s regions, including Rotorua.

Rotorua District Economic Profile

Compiled annually by Infometrics, the Rotorua District Economic Profile includes estimated Tourism GDP and employment for the Rotorua district

Visit the MBIE website to access freely available New Zealand and regional tourism research and statistics.

Visit the Tourism New Zealand website to access freely available international market profiles and insights.

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