Rotorua bucks North Island decline in domestic guest nights

Rotorua bucked the North Island decline in domestic guest nights for the month of August 2017, demonstrating Rotorua has a diversified visitor economy, which overall continues to perform well.
 
Data recently released by Statistics New Zealand show domestic guest nights spent in Rotorua’s commercial accommodation were up 2,800 nights (or 3.4 percent versus 1.2 percent decline nationally) to 85,000 in August 2017 compared with the same month of the previous year. Rotorua’s 3.4 percent increase in domestic guest nights was made all the better for bucking the 5.8 percent decline in domestic guest nights spent in the North Island.
 
For Rotorua to have achieved such good domestic growth relative to the North Island average points to Rotorua being a very appealing visitor destination for New Zealanders. The Famously Rotorua domestic consumer marketing campaign has been in the marketplace for four years, during which time it has taken consumers on a journey from Rotorua as the birthplace of New Zealand tourism through to the vibrant and innovative place it is today.
 
Guest nights spent in Rotorua increased for most types of accommodation with Rotorua’s backpackers having the greatest increase up 5,800 nights (or 45.5 percent), motels up 1,000 nights (or 2.1 percent), holiday parks up 400 nights (or 2.9 percent) and hotels a decline of 6,400 nights (or 9.5 percent).
 
Although disappointing to see a decline in Rotorua hotel guest nights, it offsets less than half the very strong 24 percent growth in August of the previous year, and continues to place Rotorua hotels more than 10 percent ahead of their typical August volume.
 
The Ministry of Business, Innovation and Employment (MBIE) regional visitor expenditure data showed 3.5 percent growth in domestic visitor expenditure in Rotorua for August 2017 over the same month of the previous year.  Rotorua had growth in most domestic spending categories, driven by retail (up $873,000 or 8.6 percent) and food and beverage (up $208,000 or 5.6 per cent).
 
Collectively, Rotorua’s visitor activity resulted in the MBIE regional visitor expenditure data showing Rotorua’s overall visitor expenditure declined 1.5 per cent to $46.6 million for August 2017. The decline was largely driven by reduced retailed spending from international visitors.  Spending was up from the domestic market (up almost $1 million), the Australian market (up $540,000), the Chinese market (up $500,000) and various other key international markets, but was not sufficient to offset declines from the Korean, US and various smaller international markets.  

Rotorua Tourism Key Facts:
•    Tourism in Rotorua is an $803 million per annum industry of which $417.6 million came from domestic visitors and $384.9 million from international visitors.
•    2.2 million visitor nights were spent in Rotorua’s commercial accommodation while an additional 1.6 million visitor nights were spent in the homes of Rotorua friends and families.
•    There were 3.1 million visits to Rotorua Attraction Monitor sites and 160,000 visits to Rotorua Activities Monitor sites.
 

 

Rotorua Visitor Insights Framework Infographic

An infographical overview of the Rotorua specific tourism research, statistics and key performance indicators, used for decision making purposes by Rotorua destination marketers, planners and service providers of the Rotorua visitor experience.

Rotorua Tourism Snapshot Infographic

Compiled quarterly by Destination Rotorua, the snapshot provides an infographical illustration of visitor activity occuring in the Rotorua region.

New Zealand Commercial Accommodation Monitor (CAM) 

Compiled monthly by Statistics New Zealand, the CAM quantifies the visitor demand and capacity of commercial accommodation in each of the regions, including Rotorua.

Rotorua Private Homes Monitor (PHM)

Compiled monthly by APR Consultants, the PHM quantifies the activity of visitors staying with friends and family in the private homes of Rotorua residents.

Rotorua Attraction & Activities Monitor (RAAM)

Compiled monthly by APR Consultants, the RAAM quantifies the collective visitor activity occuring at the businesses participating in the RAAM.

New Zealand International Visitor Arrivals (IVA)

Compiled monthly by Statistics NZ, the IVA quantifies the international visitor arrivals to each New Zealand airport, including Rotorua for the period when direct flights operated between Sydney and Rotorua (ie. December 2009 thru April 2015).

Rotorua Visitor Insights Programme (VIP)

Compiled six-monthly by Angus and Associates, the VIP provides a profile of visitors to the region, consumer awareness of Rotorua communications, perceptions of the region, and appeal and propensity to visit Rotorua.

New Zealand Convention Activity Survey (CAS)

Compiled quarterly by MBIE, the CAS quantifies conference activity occuring in each of the 13 participating regions, including Rotorua.

New Zealand Monthly Regional Tourism Estimates (MRTE)

Compiled monthly by MBIE, the MRTE quantifies the visitor expenditure in each of the Regional Tourism Organisation regions, including Rotorua.
 

New Zealand Regional Economic Activity Report (REAR)

Compiled annually by MBIE, the REAR presents economic and visitor data on New Zealand’s regions, including Rotorua.


Rotorua District Economic Profile

Compiled quarterly by Infometrics, the Rotorua District Economic Profile presents economic and visitor data on the district.
 

Visit the MBIE website to access freely available New Zealand and regional tourism research and statistics.

Visit the Tourism New Zealand website to access freely available international market profiles and insights.

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