This Media Toolkit is designed to help you with any queries you may have around a story angle on Rotorua.

Whether it’s finding out more information about the region or delving into detail on a theme, you’ll be able to find it all here.

We also have media assistance to help you arrange a familiarisation or to contact us for further information.


Media Assistance

Destination Rotorua is here to help you with writing and broadcasting stories, so make sure to get in touch for assistance. Our team can arrange familiarisations (a trip to Rotorua to experience what you’d like to cover), itineraries, imagery, video, story angle suggestions, the latest news and great interview talent.


The best way to cover a story is to experience it firsthand and Destination Rotorua can make this happen. We have a targeted New Zealand media programme and we are happy to hear from journalists looking to cover a story on Rotorua.

We can create an itinerary and host you on a famil, helping to give you all the information required.

International media are hosted through Tourism New Zealand’s International Media Programme.


Destination Rotorua
Communications Manager
Ash Palmer
T: 07 351 8078


Visitor Industry Statistics

In summer, the collective resident and visitor population of Rotorua peaks at 100,000. Every year Rotorua hosts around three million visitors.

  • Every year Rotorua hosts 3.3m visitors. 
  • Rotorua International Airport is the international gateway to the Bay of Plenty (BOP) and the wider Central North Island (CNI).
  • Rotorua has over 14,000 beds catering to every style, budget and preferences.
  • Tourism contributes 10.5% of GDP, and is the district’s largest employer. Rotorua is globally recognised for its geothermal, Maori culture and adventure outdoor experiences.
  • More than one third of all international visitors to New Zealand visit the Rotorua District.
  • Ten international hotel chains (including Accor, Holiday Inn, MCK and Clarion) have invested in Rotorua.
  • Auckland is Rotorua's single largest source market – it accounts for approximately 25% of total visitor days (ie. visitor nights plus day visitors). Other key domestic markets for Rotorua are Bay of Plenty and Waikato.
  • Australia is Rotorua's largest international market – it accounts for approximately 7% of total visitor days. Other key international markets for Rotorua are United Kingdom, USA, South Korea, Germany, China and Japan.


Rotorua in so many words

To make life easier for you, we have compiled a selection of Rotorua introductions for you.

Rotorua in 50 words

Soak up the best of New Zealand's fascinating Maori culture, explore the great outdoors, satisfy your inner adrenalin junkie and visit geothermal wonderlands. Rotorua truly offers something for everyone.

Bathe in lake-edge thermal pools, while magnificent strands of native and exotic trees in the Whakarewarewa Forest create an awe-inspiring setting to experience world-class Mountain Bike trails.


Rotorua in 100 words

Experience a volcanic wonderland where the land steams, mud and water bubble and geysers erupt into the air.

A place where the Earth's crust is thin and the history is dense, surrounded by sparking lakes and thousands of hectares of native forest.

Welcome to Rotorua, a nature lover’s playground where you can experience Maori culture, satisfy your inner adrenalin junkie, all while exploring a geothermal wonderland.

Found in the centre of the North Island, just over a 2.5 hour drive from Auckland, Rotorua is your gateway to the Bay of Plenty and Central North Island.


Rotorua in 250 words

Explore Rotorua, a nature lover’s playground set amidst a geothermal and volcanic wonderland where modern life is infused with ancient Maori traditions.

Sail our 18 pristine lakes from atop a luxury yacht, or get closer to nature and kayak or paddle board across them, stopping to bathe in lakeside geothermal hot pools. If you’re more adventurous send yourself down the world’s highest commercially rafted waterfall.

Challenge yourself as you tackle the 145km (and growing) labyrinth of Mountain Biking trails in the Whakarewarewa Forest – voted by Red Bull as being in the top eight in the world – situated among thousands of hectares of native forest.

The cultural influence of the Te Arawa people have been pivotal in shaping Rotorua into the world-class destination it is, first hosting visitors to the Pink and White Terraces in the 1800s – a legacy they continue today with kapa haka and cultural performances.

Relax in the many thermal springs spas, bathe in mineral enriched mud, and experience Maori massage in a geothermal wonderland dotted with crater lakes, erupting geysers and boiling mud that has been attracting visitors to Rotorua since the 1800s.

Thrill yourself at world-class adventure parks (many featuring world-first products created in Rotorua), and take part in the yearly festivals that celebrate what makes Rotorua unique.

Rotorua has 14,000 beds on offer, catering for all budgets, offering everything from luxury lodges, first-class hotels, ultra-chic boutique hotels, to familiar names in lodging and budget friendly flash and backpackers.


Contact Rotorua Visitor Centre & i-Site
Physical address:

1167 Fenton Street
New Zealand

Postal address:

Private Bag 3007
New Zealand

Phone: +64 7 348 5179
Fax: +64 7 348 6044


Contact Destination Rotorua
Physical address:

3rd Floor Library Building
1136 Arawa Street
New Zealand

Postal address:

Private Bag 3007
New Zealand

Phone: +64 7 348 4133



Contact the Destination Rotorua team directly:

General Manager - Oscar Nathan

T: +64 7 351 7101

Business Support Officer - Tammy Leaf-wright

T: +64 7 351 7100

Trade Marketing Manager - Patrick Dault

T: +64 7 351 7071

Communications Manager - Ash Palmer

T: +64 7 351 7107

Digital & Comms Co-ordinator - Rich Barter

T: +64 7 351 8078

Famils Executive - Helen van Beek

T: +64 7 351 7006

Business Development manager ASIA - Cynthia fang

T: +64 7 351 7106


T: +64 7 351 7103


T: +64 7 351 7108


T: +64 7 351 7044


T: +64 7 351 7066