People and culture of New Zealand
Experience New Zealand's food, culture and legends with a visit to Rotorua, the cultural heartland of the country.
Just over a third of Rotorua's population is Maori, so the region is the best place to immerse yourself in New Zealand's indigenous culture. With around 35 maraes and various cultural attractions, Rotorua has a fascinating history.

The Arawa people made Rotorua their home 500 years ago and were New Zealand's original tour guides. With Maori people now comprising more than a third of Rotorua's population, it's no wonder the region is known as the heartland of Maoridom in New Zealand. Encounter the warmth, proud spirit, deep sense of history and quick humour that is this culture.
Create your own journey in this land cloaked in legends. Encounter the warmth, proud spirit, deep sense of history and quick humour that is the Maori culture. Fascinating legends and a fusion of indigenous food flavours are yours for the taking and exclusive tours with knowledgeable guides give a unique insight into this dynamic culture.
Nowhere else can you immerse yourself so thoroughly in this fascinating culture. Sample contemporary food infused with indigenous flavours, take in a hangi and concert or learn the region's legends (many of which are centred around Mt and Lake Tarawera) on a guided tour.
Visitors can also try carving, weaving and traditional games.
The local Maori people delight in sharing their heritage with visitors and will enrich your experience wherever you go. Be spellbound by their stories.
Maori culture is one of Rotorua's biggest draw cards and no New Zealand vacation is complete without it.