Rotorua Sustainable Tourism Charter

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Charter Member Support

Sustainability for our natural resources Support is available to Charter members in the form of destination marketing activity and advice on adopting sustainable business practises.

All Charter members have the opportunity to participate in destination marketing initiatives that target visitors seeking to participate in sustainable tourism activity.

Charter members and interested parties are welcome to seek advice on sustainability issues from organisations listed below.

Charter Sponsors

Charter sponsors are organisations that are committed to improving sustainability within the local community and have agreed to financially assist the Rotorua Sustainable Tourism Charter group. Sponsors choose to either make a fixed sum contribution towards Charter group operating costs or to sponsor the cost of a specific Charter group project.

	Environment Bay of Plenty’s work guides and supports the sustainable development of the Bay of Plenty. It makes sure the Bay of Plenty region grows and develops in a way that keeps its values safe for future generations. www.ebop.govt.nz
	Destination Rotorua Tourism Marketing has prioritised the sustainable development of tourism in Rotorua as a key driver of its growth strategy in the Rotorua Visitor Industry Strategic Plan 2007-2015. www.rotoruaNZ.com

Charter Preferred Suppliers

A number of key suppliers to Charter member businesses sponsor the Charter group through various agreements, such as rebate schemes or annual donations in exchange for being promoted as a Preferred Supplier to the Rotorua Sustainable Tourism Charter. Initial agreements have been struck with these businesses:


	When it comes to office supplies, OfficeMax means more... More savings, bigger range and better service, so you get maximum value for your business. Get the advantage with OfficeMax! Click here >>> to view OfficeMax's environmental policy. www.officemax.co.nz

	Resene products extend through a full range of paint and specialist coatings for residential and commercial buildings, marine, heavy industrial, road marking, automotive and agricultural use. www.resene.co.nz
	Rotorua Drycleaners and Apparelmaster offers a professional drycleaning and laundry service. It is a total workwear service (including uniforms, towels, mats and dispensers) that can be tailored to exactly meet your specific business needs. www.apparelmaster.co.nz www.rotoruadrycleaners.co.nz
	Spark Energy Limited has partnered with a number of parties that bring the required capabilities to deliver a dependable and efficient biomass heating solution to the commercial market. www.sparkenergy.co.nz
	Waveline Pacific Limited is a family run import and distribution business, operating from a central base in Matamata. It specialises in finding sustainable product choices for common business consumables. www.waveline.co.nz

Play your part by supporting these businesses that support the Rotorua Sustainable Tourism Charter.

Click here >>> to download a Preferred Supplier Information Sheet to find out more about becoming a preferred supplier to the Rotorua Sustainable Tourism Charter.

Charter Member Marketing Benefits

Members of the Rotorua Sustainable Tourism Charter group enjoy several collective marketing benefits pitched at that segment of the visitor market interested in participating in a sustainable visit to Rotorua.

sustainableNZ.com	The Charter website serves a dual role where the home page is targeted at visitors desiring to participate in a sustainable visit – driving them to choose Charter member businesses over other tourism operators. Supporting pages provide credibility to being a member by explaining the Charter philosophy and member obligations.
	Charter members have a stylish Charter membership plaque to display at their business. The plaques are printed on ‘ready to hang’ block mounted stretched canvas (no framing required) and are ideally accompanied by the Sustainable Visit brochure displayed below.
	The Sustainable Visit brochure embraces visitors into the sustainability chain by suggesting actions they can take to make their visit more sustainable. Brochures are printed on recycled stock using vegetable based inks and it is anticipated that visitors will read the brochure and replace it in the rack, or pass it onto other interested parties. Brochures are available from Charter member businesses, Rotorua i-SITE, Tourism Marketing, sustainableNZ.com and rotoruaNZ.com Click here >>> to download a copy of the Sustainable Visit brochure
	The Charter member logo is affixed to the i-SITE brochure racks of members, displayed on rotoruaNZ.com operator listings and in their operator listings in the Rotorua Visitor Guide, Rotorua Product Directory, and Rotorua Conference and Incentive Planner.
	Adjacent is the 2000x850mm Rotorua i‑SITE poster on display in the i-SITE brochure rack area. The poster invites visitors to play a part in making Rotorua a sustainable destination through the actions they take and suggests they look for operators identified in the brochure racks as being members of the Rotorua Sustainable Tourism Charter.
	Advertisements have been placed in Rotorua destination guides ie. Rotorua Visitor Guide, Rotorua Product Directory, Rotorua Conference and Incentive Planner. The advertisements invite visitors to play a part in making Rotorua a sustainable destination by choosing those operators that have committed to sustainable business practices.
	Charter businesses profiled in In Essence (six monthly media and trade publication profiling new and upgraded Rotorua product) are identified as members by the inclusion of the Charter logo alongside their contact details.
	A 2000x850mm popup banner has been produced for the Charter group for use at trade and consumer shows. All Charter member businesses are welcome to borrow the banner for occasions where the Charter will receive favourable exposure to interested parties. Contact gina@rotoruaNZ.comfor details and to book the banner.

To gain community support for the Rotorua Sustainable Tourism Charter and to embrace local residents in the sustainability chain when hosting visitors in their homes opportunities for publicity are sought. Displayed below is the Daily Post advertisement supporting the Sustainable Business Challenge, the District News editorial, and APR Consultants’ Charter branded company car.

Charter branded car Daily Post District News Regional Guardian

Charter Bulletin

Charter members receive a bi-monthly bulletin updating them on activities of the Charter group, tips for increasing sustainability and topical issues. In addition to being circulated to Charter members every second edition is also circulated to all Rotorua tourism industry partners.

Latest Copy (20 June 2008)
Delivering on the clean green promise; Putting the "sweet as" in sustainability; Sparking renewable energy; Delivering a green spin on jetboating; Cleaner vehicle emissions; Doing the carbon footprint

Archived copies:
15 April 2008
Sustainability in Action @ The Buried Village; All purpose enzyme based cleaner; Get your visitors recycling; Worm farming at Rainbow; cradle2gravee or cradle2cradle?; Renewable energy is growing - fast!; NEW on the market

8 February 2008
Building for life; Keep your cool ... with Resene Cool Colours; Making an e-paper chain; Recycling hybrid car batteries; One small step brings its rewards; Looking at the big picture; NEW on the market

10 December 2007
Status quo please; More than just a token effort; Paper4trees programme; Triple bottom line reporting is a piece of cake; Slash your trash; One giant leap towards sustainability; NEW on the market

10 October 2007
Top of the class; Taking the Charter to the cleaners; Leave less than footprints; Spreading the word online; Sustainability in action @ Rotorua Musuem; Ecoshow 2007; Being PC on eDay; NEW on the market

6 August 2007
Landing in the swamp; Greening your packaging consumables; Building a loyal community; Take a long shower; Sustainability in action - Novotel; Charter members playing their part; Top of the class

7 June 2007
Making the finals; Painting the sustainable path; We're going to the chapel; Conservation week 6-12 August; Monitoring your supply chain; Riding the green wave

12 April 2007
Getting a bio-diesel fix in Rotorua; Be more efficient in 15 minutes; Sustainability in action @ Hell's Gate; Bagging it up; Burning the eco friendly candle; Big Engines can be green engines; 'Get Sustainable Challenge'

09 February 2007
Blazing a clean trail; Go further with a 'big' snail; Refurb your landfill impact; Scrub up and paint less; A special opportunity for kiwis; Rotorua tourism operators on bio-diesel; Charter board meeting - 12 Feb

01 December 2006
Charter AGM and site visit; Need help from the assessor; Top of the class; Preferred supplier agreements; Make fewer trips to the petrol station; Online assessment process; SBN christmas event

02 October 2006 - Throwing in the towel; Simply sustainable; Top of the class; Visitor expectations of sustainability; Sustainable supply chains; BA5 supplier charter sponsor function

31 July 2006 - Sustainability in action; Resene take back paint scheme; Make a sustainable impact on your waste stream; Voice your opinion on waste minimisation; SBN - EnviroChallenge

31 May 2006 - Why embrace sustainability?; Integrating sustainability into organisational culture; Making a sustainable impact on your supply chain; Save the environment and aid local schools

30 March 2006 - From the board; Charter member plaques; Charter branded car; District News article

Charter Toolkit

Supply chain sustainability
Let your suppliers know that in addition to making product selections based on price and quality you will also be considering the product's overall sustainability.
Informal template - friendly, non-threatening communication to your suppliers
Formal template - more direct communication to your suppliers

Recycle your old equipment

www.donateNZ.com
Rather than trashing those old computers, unloved art materials or surplus books, list them on DonateNZ where local schools and early childhood centres can accept what they need. The process is simple, easy and free.

Advice on embracing sustainable business practices

Subject	Organisation	Website
Energy efficiency	Energy Efficiency and Conservation Authority (EECA)	http://www.eeca.govt.nz/
Solid waste management	Rotorua District Council Materials Processing Ltd Zero Waste NZ Trust	http://www.rdc.govt.nz/ http://www.materialsprocessing.co.nz/ http://www.zerowaste.co.nz/
Visitor education	Department of Conservation Waiariki Institute of Technology	http://www.doc.govt.nz/ http://www.waiariki.ac.nz/
Protection and enhancement of natural environments	Department of Conservation Environment Bay of Plenty	http://www.doc.govt.nz/ http://www.envbop.govt.nz/
Health and Safety Management	Occupational Safety and Health (OSH)	http://www.dol.govt.nz/
Planning issues (eg Amenity values)	Rotorua District Council	http://www.rdc.govt.nz
Community Liaison	Rotorua District Council	http://www.rdc.govt.nz/
Iwi issues	Rotorua District Council	http://www.rdc.govt.nz/
General information	APR Consultants	http://www.apr.co.nz/

The story of Rotorua

Rotorua’s story begins in the mid 1300s, when the Arawa canoe arrived at Maketu on the Bay of Plenty coastline. A young Te Arawa man, Ihenga, is said to have discovered Rotorua. He was hunting for delicacies for his pregnant wife when one of his dogs disappeared chasing a kiwi. The dog returned some time later with his coat wet and regurgitated a meal of half digested fish. Ihenga realised he was near water, so he searched until he discovered Lake Rotoiti and later, Lake Rotorua.

Local Maori have hosted visitors as far back as the 1800s, when people from all over the world came to see the Pink and White Terraces at Lake Rotomahana. Known as the eight wonder of the world because of the elaborate beauty of these natural sinter formations, the Pink and White Terraces were destroyed in 1886 when Mount Tarawera erupted.

The loss of 150 lives and devastation of the surrounding area, meant the people of the nearby villages moved away to rebuild their lives. The people of Whakarewarewa invited them to settle in the geothermal valley where they continued to host and guide visitors. Both their descendants and the people of Rotorua continue this proud tradition today by fulfilling the promise of Manaakitanga.

Manaakitanga
is the responsibility of guardianship over resources placed on the Rotorua community and an invitation to visitors to share in those resources.

Play your part in sustainability by choosing to visit Charter members. Charter members can be identified by this symbol on display at their business, on the rotoruaNZ.com website, and in the Rotorua i-SITE.